{"id":16281,"date":"2020-06-18T13:24:22","date_gmt":"2020-06-18T11:24:22","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=16281"},"modified":"2022-07-25T22:52:46","modified_gmt":"2022-07-25T20:52:46","slug":"mobile-marketing","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/mobile-marketing\/","title":{"rendered":"C\u00f3mo usar el mobile marketing de manera eficaz"},"content":{"rendered":"

La pr\u00e1ctica totalidad de usuarios<\/span> usan el smartphone para acceder a Internet, ergo habr\u00e1 que hilar muy fino nuestro mobile marketing<\/em> para llegar a ellos. Qu\u00e9date con nosotros para saber todo lo que el marketing m\u00f3vil puede hacer por tu negocio.<\/strong><\/span><\/p>\n\n

Ventajas del mobile marketing<\/h2>\n
    \n
  1. Cercan\u00eda:<\/strong> tu publicidad acompa\u00f1ar\u00e1 al usuario all\u00e1 donde vaya; estar\u00e1 pegada a \u00e9l (en sentido estricto) y lo har\u00e1 24\/7.<\/span><\/li>\n
  2. Inmediatez:<\/strong> dado que nadie sale de casa sin su smartphone, con el marketing mobile te aseguras de que tus mensajes lleguen siempre en tiempo real.<\/span><\/li>\n
  3. Segmentaci\u00f3n:<\/strong> es perfecto para afinar al m\u00e1ximo el tipo de p\u00fablico al que quieres llegar en relaci\u00f3n con todo tipo de variables (ubicaci\u00f3n, sexo, edad,<\/span> keywords<\/span><\/a>\u2026).<\/span><\/li>\n
  4. Multitud de herramientas: <\/strong>puedes exprimir diversas utilidades del smartphone (geolocalizaci\u00f3n, lector de c\u00f3digos QR, realidad aumentada, SMS mobile marketing…). En la variedad est\u00e1 el gusto.<\/span><\/li>\n
  5. Mejora la fidelizaci\u00f3n:<\/strong> el smartphone est\u00e1 integrado en nuestra esfera m\u00e1s \u00edntima y, si tu campa\u00f1a de marketing orientado a m\u00f3vil sabe jugar bien sus cartas, tambi\u00e9n lo estar\u00e1.<\/span><\/li>\n
  6. Medible:<\/strong> como cualquier vertiente del<\/span> marketing online<\/span><\/a>, en el mobile marketing todo es cuantificable y analizable.<\/span><\/li>\n
  7. F\u00e1cil almacenamiento de datos:<\/strong> los usuarios suelen conservar sus n\u00fameros de tel\u00e9fono por bastante tiempo, de modo que tu acceso a ellos tendr\u00e1 una larga duraci\u00f3n.<\/span><\/li>\n
  8. Baja inversi\u00f3n:<\/strong> el coste de una campa\u00f1a de mobile marketing es realmente ajustado si lo comparamos con las formas de publicidad tradicionales.<\/span><\/li>\n
  9. Elevada tasa de respuesta: <\/strong>est\u00e1 demostrado que las campa\u00f1as de marketing mobile generan una mayor tasa de respuesta frente a otras estrategias de marketing online.<\/span><\/li>\n<\/ol>\n

    Distintas estrategias de mobile marketing<\/h2>\n

    Email marketing m\u00f3vil<\/h3>\n

    El<\/span> email marketing es una pieza clave en el mobile marketing . De hecho, <\/span>todos usamos nuestros smartphones para revisar el correo electr\u00f3nico<\/strong>. Por ello, es esencial dise\u00f1ar tus campa\u00f1as de email marketing con un dise\u00f1o responsive, a fin de adaptar tus correos electr\u00f3nicos a los smartphones.\u00a0<\/span><\/p>\n

    SMS marketing<\/h3>\n

    La tasa de apertura de los mensajes de texto es elevad\u00edsima<\/strong> (cerca de un 98 %). Echa un vistazo a nuestra<\/span> gu\u00eda definitiva sobre env\u00edo de SMS masivo<\/span><\/a> para descubrir todo lo que puedes hacer con el SMS marketing<\/a>.<\/span><\/p>\n

    Dise\u00f1o responsive<\/h3>\n

    Cualquiera que sea la estrategia de mobile marketing que desees implantar, esta <\/span>deber\u00e1 estar presidida por un<\/strong> dise\u00f1o responsive<\/strong><\/a> (m\u00e1xime si se trata de tu sitio web). Si el usuario tiene problemas para visualizar tu mensaje con el m\u00f3vil, no te dar\u00e1 una segunda oportunidad.<\/span><\/p>\n

    Apps<\/h3>\n

    Las apps de tu marca abren <\/span>una provechosa v\u00eda de interacci\u00f3n<\/strong>, siempre y cuando aporten valor a tus usuarios. Gracias a las aplicaciones podr\u00e1s <\/span>conseguir valiosa informaci\u00f3n <\/strong>acerca de ellos. Podemos ver su utilidad en el mobile marketing con ejemplos a montones: entidades financieras, marcas de moda o restaurantes son solo algunos de ellos. En useful.tools<\/a> puedes encontrar diversas herramientas \u00fatiles para sacar el m\u00e1ximo partido al mobile marketing.\u00a0<\/span><\/p>\n

    Pocas <\/span>estrategias publicitarias ofrecen un grado de penetraci\u00f3n tan alto como el marketing mobile. <\/strong>Es el camino m\u00e1s din\u00e1mico, vers\u00e1til y efectivo para llegar a tus usuarios. No nos extra\u00f1a que las principales marcas ya hayan apostado por exprimir sus numerosos beneficios. Ahora te toca a t\u00ed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    La pr\u00e1ctica totalidad de usuarios usan el smartphone para acceder a Internet, ergo habr\u00e1 que hilar muy fino nuestro mobile marketing para llegar a ellos. Qu\u00e9date con nosotros para saber todo lo que el marketing m\u00f3vil puede hacer por tu negocio. Ventajas del mobile marketing Cercan\u00eda: tu publicidad acompa\u00f1ar\u00e1 al usuario all\u00e1 donde vaya; estar\u00e1 […]<\/p>\n","protected":false},"author":22,"featured_media":16280,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-16281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"\nMobile marketing: qu\u00e9 es y c\u00f3mo usarlo de manera eficaz<\/title>\n<meta name=\"description\" content=\"El mobile marketing o marketing orientado a dispositivos m\u00f3viles tiene cada vez m\u00e1s peso en la estrategia de ventas. 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