{"id":16237,"date":"2020-06-15T12:11:19","date_gmt":"2020-06-15T10:11:19","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=16237"},"modified":"2022-08-06T12:25:05","modified_gmt":"2022-08-06T10:25:05","slug":"usabilidad-web-errores-evitar","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/usabilidad-web-errores-evitar\/","title":{"rendered":"7 errores de usabilidad web que debes evitar"},"content":{"rendered":"<p>Con casi 2000 millones de p\u00e1ginas web en Internet, <strong>los usuarios son cada vez m\u00e1s exigentes con respecto a la usabilidad web<\/strong>. Si no eres capaz de ponerles las cosas f\u00e1ciles, pasar\u00e1n de ti en cuesti\u00f3n de segundos. Para que puedas entender los problemas de <strong>usabilidad web con ejemplos<\/strong>, te revelamos cu\u00e1les son los 7 errores m\u00e1s frecuentes.<\/p>\n<p>Si llevas a cabo campa\u00f1as publicitarias, de <a href=\"https:\/\/acumbamail.com\/email-marketing\/\">email marketing<\/a> o de <a href=\"https:\/\/acumbamail.com\/sms-masivo\/\">sms masivo<\/a>, una de las claves para su \u00e9xito son las p\u00e1ginas de destino asociadas a ellas. Es muy importante que estas p\u00e1ginas tengan una usabilidad adecuada para que aumenten tus conversiones y tu <a href=\"https:\/\/acumbamail.com\/blog\/email-marketing-retorno-inversion\/\">retorno de la inversi\u00f3n<\/a>.<\/p>\n<h2>Importancia de la usabilidad web en la experiencia del cliente<\/h2>\n<p>P\u00e1ginas lentas, mal estructuradas, inseguras\u2026 Ha llovido mucho desde los 90, cuando los primeros cibernautas se armaban de paciencia para adentrarse en Internet. En pleno siglo XXI los usuarios ya no tienen tiempo que perder: <strong>si tu p\u00e1gina no cumple sus expectativas, se marchar\u00e1n en cuesti\u00f3n de segundos.<\/strong><\/p>\n<p>Son muchos los aspectos que contribuyen a mejorar la experiencia de usuario, y todos los expertos coinciden en que la usabilidad web es el m\u00e1s importante de ellos. <strong>Nunca encontraremos una p\u00e1gina web dif\u00edcil de usar que satisfaga a los usuarios<\/strong> (aunque no todas las que poseen una buena usabilidad conllevan necesariamente un UX positivo).<\/p>\n<h2>Siete errores de usabilidad web que debes evitar<\/h2>\n<h3>No darle importancia a la accesibilidad<\/h3>\n<p>Usabilidad y accesibilidad web est\u00e1n ligadas hasta tal punto que no podemos entender la una sin la otra. Los errores m\u00e1s frecuentes son: <strong>no hacer un dise\u00f1o web <\/strong><a href=\"https:\/\/acumbamail.com\/glosario\/responsive-design\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>responsive<\/strong><\/a><strong> e incluir pop up demasiado grandes e invasivos.<\/strong><\/p>\n<h3>Ausencia de buscador interno<\/h3>\n<p>Las p\u00e1ginas web suelen tener mucho contenido. La falta o mal funcionamiento del buscador interno <strong>impedir\u00e1 que localicen la informaci\u00f3n de forma r\u00e1pida y sencilla<\/strong>. Es un error imperdonable en tiendas online y blogs.<\/p>\n<h3>\u00c1reas interactivas poco cuidadas<\/h3>\n<p>No hay nada m\u00e1s frustrante cuando navegas por una p\u00e1gina web que encontrarte con \u00e1reas interactivas descuidadas: <strong>archivos que no se descargan, participar en una encuesta y que no se refleje o mapas de im\u00e1genes que no funcionan<\/strong> son algunos de los ejemplos m\u00e1s habituales.<\/p>\n<h3>No tener control sobre los errores de la p\u00e1gina<\/h3>\n<p>El colmo de los errores usabilidad es no tener control sobre los mismos. <strong>No contar con personal especializado<\/strong> suele ser la causa de que estos fallos se te escapen de las manos. Poner mensajes de error personalizados es una buena forma de demostrar a los usuarios que lo tienes todo controlado.<\/p>\n<h3>No tener formularios de feedback<\/h3>\n<p>Se trata de uno de los fallos m\u00e1s frecuentes en la usabilidad de una p\u00e1gina web. Consiste en proporcionar medios de contacto<strong> insuficientes, desactualizados y\/o mal implementados<\/strong>.<\/p>\n<h3>Formularios de registro no adecuados<\/h3>\n<p>Los errores m\u00e1s frecuentes en este punto se traducen en <strong>pedir m\u00e1s datos de los necesarios, no indicar qu\u00e9 campos son obligatorios, no se\u00f1alizar los errores del usuario o no incluir un <\/strong><a href=\"https:\/\/acumbamail.com\/glosario\/llamada-a-la-accion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CTA<\/strong><\/a>. Adem\u00e1s, la falta de memoria en el formulario es uno de los fallos m\u00e1s frustrantes que puede encontrar un usuario.<\/p>\n<h2>Conclusiones<\/h2>\n<p>En definitiva, <strong>no alcanzar\u00e1s la finalidad perseguida con tu p\u00e1gina si no cuidas la usabilidad web y la experiencia del cliente<\/strong>. No es de extra\u00f1ar que sean la piedra angular del <a href=\"https:\/\/acumbamail.com\/glosario\/marketing-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing online<\/a>: los internatutas actuales son inflexibles en este aspecto y no dan segundas oportunidades.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con casi 2000 millones de p\u00e1ginas web en Internet, los usuarios son cada vez m\u00e1s exigentes con respecto a la usabilidad web. Si no eres capaz de ponerles las cosas f\u00e1ciles, pasar\u00e1n de ti en cuesti\u00f3n de segundos. Para que puedas entender los problemas de usabilidad web con ejemplos, te revelamos cu\u00e1les son los 7 [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":16236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1496],"tags":[],"class_list":["post-16237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-landing-pages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Usabilidad web: 7 errores que debes evitar en tus landing pages<\/title>\n<meta name=\"description\" content=\"Para que una p\u00e1gina de destino de tu campa\u00f1a sea efectiva, debes tratar de evitar a toda costa estos siete errores de usabilidad web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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