{"id":16184,"date":"2020-06-08T07:55:57","date_gmt":"2020-06-08T05:55:57","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=16184"},"modified":"2022-08-07T19:48:46","modified_gmt":"2022-08-07T17:48:46","slug":"lead-magnet","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/lead-magnet\/","title":{"rendered":"Lead Magnet: qu\u00e9 es y c\u00f3mo usarlo para captar suscriptores"},"content":{"rendered":"<p>Uno de los objetivos m\u00e1s importantes dentro del marketing digital es la captaci\u00f3n de leads, ya que permiten a las marcas conseguir los datos de contacto de los usuarios, convirtiendo esta acci\u00f3n en una gran oportunidad de venta. En este post profundizaremos sobre este tema hablando de un m\u00e9todo muy efectivo para conseguir leads: los <strong>lead magnet.<\/strong><\/p>\n\n\n\n<p>\u00bfNo sabes lo <strong>qu\u00e9 es un lead magnet?<\/strong> A continuaci\u00f3n, te contamos en qu\u00e9 consisten y te damos algunos ejemplos para que los puedas usar en tu estrategia digital.<\/p>\n<h2>\u00bfQu\u00e9 es un lead magnet? Definici\u00f3n<\/h2>\n<p>Un lead magnet es cualquier <strong>contenido de calidad que se le ofrece de manera gratuita a un usuario a cambio de sus datos de contacto. <\/strong><\/p>\n<p>Estos contenidos te permiten convertir los usuarios que visitan tu web en <a href=\"https:\/\/acumbamail.com\/glosario\/lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">leads<\/a>, lo que se traduce a oportunidades de negocio. Eso s\u00ed, para que los leads magnets tengan \u00e9xito, primero debes tener bien definido el <strong>perfil de tu buyer persona<\/strong> y, bas\u00e1ndote en ello, desarrollar tus contenidos.<\/p>\n<h2>Ejemplos de lead magnet que podemos utilizar<\/h2>\n<p>Hay muchos <strong>ejemplos de lead magnet<\/strong> pero, sea cual sea el contenido que vayas a ofrecer, debe cumplir dos requisitos b\u00e1sicos: tienen que ser gratuitos y el usuario debe acceder a ellos una vez haya completado el formulario de contacto.<\/p>\n<h3>Prueba gratuita de tu producto<\/h3>\n<p>Las pruebas gratuitas funcionan muy bien, ya que si ofreces un <strong>servicio de calidad y una buena experiencia de cliente<\/strong>, lo m\u00e1s probable es que el usuario contin\u00fae la relaci\u00f3n con tu marca.<\/p>\n<h3>Webinar<\/h3>\n<p>Un webinar es una charla que se realiza por videoconferencia o streaming con la intenci\u00f3n de <strong>informar a los usuarios sobre determinadas tem\u00e1ticas<\/strong>. Si tu negocio consiste en una agencia de marketing, un posible webinar podr\u00eda ser \u201cC\u00f3mo implementar tu estrategia digital\u201d, por poner un ejemplo.<\/p>\n<h3>Ebook<\/h3>\n<p>Un ebook es un <strong>libro electr\u00f3nico<\/strong> que el usuario puede descargarse en su dispositivo electr\u00f3nico; lo puedes ofrecer a cambio de facilitarte su email.<\/p>\n<h3>Cursos online<\/h3>\n<p>Cuando ofreces cursos online das una imagen de persona\/empresa experta en la materia y generas <strong>confianza<\/strong> a tus usuarios.&nbsp; Por ponerte un ejemplo, en Acumbamail dispones de un <a href=\"https:\/\/acumbamail.com\/curso-email-marketing\/\">curso gratuito de email marketing<\/a> al que puedes suscribirte.<\/p>\n<h3>Promociones y descuentos<\/h3>\n<p>Ofrecer promociones y descuentos a los usuarios a cambio de sus datos personales son uno de los <strong>leads magnets m\u00e1s potentes<\/strong> que existen.<\/p>\n<h3>Ofertas especiales y sorteos<\/h3>\n<p>Las ofertas y los sorteos tambi\u00e9n son muy eficaces a la hora de conseguir leads. Ofrecer estas ventajas a tus seguidores es una excelente manera de<strong> fidelizar y conseguir m\u00e1s suscriptores<\/strong>.<\/p>\n<h3>Checklist<\/h3>\n<p>En muchas ocasiones no sabemos muy bien c\u00f3mo organizar nuestras tareas o no tenemos tiempo para hacerlo. Las checklist son <strong>recursos de gran valor<\/strong> para los usuarios, ya que les permiten gestionar eficazmente su tiempo.<\/p>\n<h3>Plantillas editables<\/h3>\n<p>Las plantillas editables son la mejor opci\u00f3n para profesionales, como auditores o contables, a los que les resulte complicado aplicar los leads magnets anteriores. Un ejemplo podr\u00eda ser una plantilla de una cuenta de resultados.<\/p>\n<h3>Freebies<\/h3>\n<p>Los <a href=\"https:\/\/acumbamail.com\/recursos\/freebies\/\"><em>freebies<\/em><\/a> son recursos gr\u00e1ficos o de cualquier otro tipo (iconos, fuentes de letra, ilustraciones, im\u00e1genes) que pones a disposici\u00f3n de los usuarios para que puedan descargarlos y utilizarlos en su newsletter, web, redes sociales, etc. a cambio de que te dejen su email o cualquier otro dato que te pueda interesar a la hora de a\u00f1adirlos a tu base de datos.<\/p>\n<h2>Conclusiones &#8211; lead magnet<\/h2>\n<p>Como ves, los <strong>leads magnet<\/strong>&nbsp;te ayudan a conseguir suscriptores y, como muestran los ejemplos, tienes a tu disposici\u00f3n m\u00faltiples opciones para incorporarlas a tu estrategia digital, haci\u00e9ndola m\u00e1s rentable y eficaz.<\/p>\n<p>Una pr\u00e1ctica muy \u00fatil una vez captas estos lead, es utilizar el <a href=\"https:\/\/acumbamail.com\/blog\/lead-scoring-email-marketing\/\">lead scoring<\/a> para calificarlos y saber en qu\u00e9 punto del funnel de venta se encuentra cada uno.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uno de los objetivos m\u00e1s importantes dentro del marketing digital es la captaci\u00f3n de leads, ya que permiten a las marcas conseguir los datos de contacto de los usuarios, convirtiendo esta acci\u00f3n en una gran oportunidad de venta. En este post profundizaremos sobre este tema hablando de un m\u00e9todo muy efectivo para conseguir leads: los [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":16183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-16184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead Magnet: qu\u00e9 es y c\u00f3mo usarlo para captar suscriptores<\/title>\n<meta name=\"description\" content=\"Te explicamos con detalle que son los lead magnet y c\u00f3mo puedes valerte de ellos para hacer crecer tu lista con suscriptores de calidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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