{"id":16113,"date":"2020-06-08T08:13:47","date_gmt":"2020-06-08T06:13:47","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=16113"},"modified":"2022-08-07T09:38:08","modified_gmt":"2022-08-07T07:38:08","slug":"metodo-aida-estrategia-marketing","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/metodo-aida-estrategia-marketing\/","title":{"rendered":"C\u00f3mo aplicar el m\u00e9todo AIDA tu estrategia de marketing"},"content":{"rendered":"<p>El <a href=\"https:\/\/acumbamail.com\/glosario\/metodo-aida\/\"><strong>m\u00e9todo AIDA <\/strong><\/a>aplicado al marketing es todo un cl\u00e1sico que hoy en d\u00eda sigue de plena actualidad. Aunque la forma de comercializar productos y servicios ha cambiado mucho con el paso del tiempo, esta t\u00e9cnica no se ha quedado nada desfasada y sigue siendo igual de efectiva hoy en d\u00eda que hace unas d\u00e9cadas.<\/p>\n\n\n\n<h2>AIDA: Llevando al cliente hacia la compra<\/h2>\n<p>Toda acci\u00f3n de marketing est\u00e1 orientada a conseguir que el cliente que ve la publicidad decida comprar el producto o servicio que le estamos ofreciendo. Pero en un entorno en el que el consumidor est\u00e1 totalmente saturado de publicidad, <strong>atraer su atenci\u00f3n no es nada sencillo.<\/strong><\/p>\n<p>Atenci\u00f3n, inter\u00e9s, deseo y acci\u00f3n son las cuatro fases del modelo AIDA. Est\u00e1 claro que la que m\u00e1s nos interesa es la fase de acci\u00f3n, en la que el consumidor va a convertirse en cliente. Sin embargo, no podemos centrarnos solo en ella. Debemos<strong> trabajar la campa\u00f1a de marketing a nivel integral <\/strong>para captar primero la atenci\u00f3n del usuario, despertar su inter\u00e9s y que surja en \u00e9l el deseo de comprar aquello que le estamos intentando vender. Por tanto, no debemos minusvalorar ninguna de las fases de este ciclo.<\/p>\n<h2>\u00bfC\u00f3mo usar el m\u00e9todo AIDA en el email marketing?<\/h2>\n<p>Cuando se trata de hacer marketing digital la palabra es nuestro mejor \u201carma\u201d, de ah\u00ed que el <strong>copywriting<\/strong> tenga muy en cuenta esta t\u00e9cnica que estamos analizando.<\/p>\n<h3>Atenci\u00f3n (Aida)<\/h3>\n<p><a href=\"https:\/\/acumbamail.com\/blog\/asunto-de-email-guia\/\">En un correo electr\u00f3nico el <strong>asunto<\/strong> es clave<\/a> para que el receptor decida si lo abre o no, as\u00ed que tenemos apenas unas palabras o una frase para despertar su atenci\u00f3n. En este sentido, cuanto m\u00e1s natural sea el t\u00edtulo o asunto de nuestro email m\u00e1s posibilidades de \u00e9xito tendremos.<\/p>\n<p>Por ejemplo, es mucho m\u00e1s atractivo el asunto <em>\u201cDescubre todo lo que se lleva esta primavera\u201d<\/em> que <em>\u201cNovedades moda primavera 2020\u201d<\/em>.<\/p>\n<h3>Inter\u00e9s (aIda)<\/h3>\n<p>Ahora que ya tienes la atenci\u00f3n del usuario, toca despertar su inter\u00e9s. Para eso puedes usar la <strong>primera l\u00ednea o el primer p\u00e1rrafo de tu correo electr\u00f3nico.<\/strong> Lo mejor en este caso es ir directos al grano y dejar claro desde el principio qu\u00e9 va a aportar la comunicaci\u00f3n al lector.<\/p>\n<h3>Deseo (aiDa)<\/h3>\n<p>Si el lector pasa del primer p\u00e1rrafo es posible que lea todo el email y que este contribuya a despertar su deseo de comprar o realizar la acci\u00f3n que queremos que haga, ya que de eso trata al fin y al cabo la AIDA publicidad.<\/p>\n<p>Se trata de <strong>dejar al receptor de la comunicaci\u00f3n con ganas de m\u00e1s, <\/strong>de modo que vaya a visitar tu web o blog. Por eso, la comunicaci\u00f3n debe ser breve y concisa, pero sin resultar por ello fr\u00eda o distante. Hay que contar lo justo para que los lectores deseen saber m\u00e1s sobre el tema.<\/p>\n<h3>Acci\u00f3n (aidA)<\/h3>\n<p>En el email marketing o el marketing a trav\u00e9s de SMS, lo que mejor funciona es ser directos en lugar de hacer comunicaciones muy extensas. Una vez que hemos despertado el deseo del lector, lo \u00fanico que nos queda por hacer es incitarlo a la acci\u00f3n, y para ello no hay nada mejor que un <strong>CTA<\/strong> en el que le indicamos lo que debe hacer a continuaci\u00f3n \u201c<em>visita nuestro blog para saber m\u00e1s<\/em>\u201d, \u201c<em>c\u00f3mpralo ya<\/em>\u201d, por ejemplo.<\/p>\n<h2>AIDA: Conclusiones<\/h2>\n<p>Ya lo has visto, el m\u00e9todo AIDA marketing puede resultar muy efectivo en tus comunicaciones comerciales escritas, as\u00ed que an\u00edmate a ponerlo en marcha y descubrir c\u00f3mo puede aumentar las conversiones en tu negocio.<\/p>","protected":false},"excerpt":{"rendered":"<p>El m\u00e9todo AIDA aplicado al marketing es todo un cl\u00e1sico que hoy en d\u00eda sigue de plena actualidad. Aunque la forma de comercializar productos y servicios ha cambiado mucho con el paso del tiempo, esta t\u00e9cnica no se ha quedado nada desfasada y sigue siendo igual de efectiva hoy en d\u00eda que hace unas d\u00e9cadas. [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":16112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-16113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9todo AIDA: c\u00f3mo aplicarlo en tu estrategia de marketing<\/title>\n<meta name=\"description\" content=\"Aprende a aplicar el m\u00e9todo AIDA en tu estrategia de marketing para hacerla m\u00e1s eficiente y obtener mejores resultados f\u00e1cilmente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/metodo-aida-estrategia-marketing\/\" \/>\n<meta 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