{"id":16044,"date":"2020-05-07T07:54:52","date_gmt":"2020-05-07T05:54:52","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=16044"},"modified":"2022-07-27T09:22:59","modified_gmt":"2022-07-27T07:22:59","slug":"diseno-creativo-email","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/diseno-creativo-email\/","title":{"rendered":"C\u00f3mo hacer un dise\u00f1o creativo de un email"},"content":{"rendered":"

El dise\u00f1o creativo <\/strong>gana cada vez m\u00e1s protagonismo en el email marketing<\/a>, y es que est\u00e1 demostrado que la est\u00e9tica influye de forma notable sobre el lector, y puede marcar la diferencia entre que este lea el contenido o borre directamente el email.<\/p>\n

A la hora de enviar una newsletter<\/a> debes tener en cuenta que el contenido es esencial, pero no es lo \u00fanico que determinar\u00e1 que los destinatarios de la comunicaci\u00f3n la lean e incluso la compartan.<\/p>\n

\u00bfC\u00f3mo debe ser un buen dise\u00f1o creativo de email?<\/strong><\/h2>\n

Si est\u00e1s pensando en renovar tu newsletter lo mejor que te podemos aconsejar es que el resultado sea coherente con la imagen que quieres transmitir. <\/strong>No tiene sentido que si tu sitio web est\u00e1 dirigido a j\u00f3venes de 20 a 30 a\u00f1os interesados en nuevas tendencias de moda uses un dise\u00f1o de mailing que sea cl\u00e1sico o aburrido.<\/p>\n

Recuerda que tu newsletter debe ser siempre una extensi\u00f3n de tu imagen de marca. Que nada m\u00e1s abrir el correo el receptor pueda establecer un paralelismo entre lo que est\u00e1 viendo y las ideas que asocia con tu marca.<\/p>\n

Adem\u00e1s, debe ser un dise\u00f1o responsive<\/strong> que se ajuste bien y de forma autom\u00e1tica a todo tipo de tama\u00f1os de pantalla. Escogiendo un tama\u00f1o y tipo de fuente que sea f\u00e1cilmente legible<\/strong> y con colores que garanticen la legibilidad del texto.<\/p>\n

Una vez que hayas encontrado tu modelo perfecto de newsletter, debes usar siempre el mismo y solo cambiarlo cuando consideres que ha llegado la hora de hacer una renovaci\u00f3n. Mucho mejor si esto coincide adem\u00e1s con algunos cambios de imagen en tu sitio online.<\/p>\n

Tendencias en dise\u00f1o de email marketing<\/strong><\/h2>\n

Que los gustos de los consumidores cambian<\/strong> es algo que debes tener muy en cuenta cuando haces marketing online. Puede que el dise\u00f1o que est\u00e1s usando hoy sea el adecuado, pero dentro de unos meses podr\u00eda haberse quedado desfasado.<\/p>\n

Una de las claves para triunfar haciendo marketing digital es no ser nunca est\u00e1tico,<\/strong> hay que anticiparse a lo que estar por llegar o, por lo menos, ser capaz de adaptarse a los cambios a tiempo.<\/p>\n

En la actualidad, lo que m\u00e1s gusta son los dise\u00f1os depurados<\/strong> con un buen uso del color<\/a>. Se busca la sencillez,<\/strong> pero sin renunciar por ello a un estilo profesional y adaptado a la imagen de cada marca.<\/p>\n

Aunque el contenido es esencial, todo debe estar dispuesto de tal forma que al final consigas llevar al lector a tu web, o que realice la acci\u00f3n que est\u00e1s buscando con ese correo. Por eso, es fundamental que la informaci\u00f3n est\u00e9 bien distribuida, <\/strong>resaltando aquello que sea m\u00e1s importante. Piensa que en la mayor\u00eda de los casos tienes apenas unos segundos para captar el inter\u00e9s del usuario.<\/p>\n

Ejemplos de plantillas<\/h2>\n

En Acumbamail dispones de m\u00e1s de 90 plantillas de email totalmente personalizables y con ayuda de nuestro editor, podr\u00e1s adecuar el dise\u00f1o de tus newsletter a tu imagen de marca<\/strong> de forma f\u00e1cil y r\u00e1pida. Solo tienes que elegir la que m\u00e1s se ajuste a tus necesidades y cambiar los elementos que veas conveniente, de forma que obtengas un dise\u00f1o de email en consonancia con el resto de tu material gr\u00e1fico y perfecto para tus usuarios.<\/p>\n

\"dise\u00f1o<\/p>\n

Editar esta plantilla<\/a><\/h3>\n

\"dise\u00f1o<\/p>\n

Editar esta plantilla<\/a><\/h3>\n

\"dise\u00f1o<\/p>\n

Editar esta plantilla<\/a><\/h3>\n

Estos son s\u00f3lo algunos ejemplos de las plantillas que puedes utilizar en Acumbamail.<\/p>\n

Ver todas las plantillas<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

El dise\u00f1o creativo gana cada vez m\u00e1s protagonismo en el email marketing, y es que est\u00e1 demostrado que la est\u00e9tica influye de forma notable sobre el lector, y puede marcar la diferencia entre que este lea el contenido o borre directamente el email. A la hora de enviar una newsletter debes tener en cuenta que […]<\/p>\n","protected":false},"author":22,"featured_media":16043,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1632],"tags":[],"class_list":["post-16044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno"],"yoast_head":"\nDise\u00f1o creativo: c\u00f3mo mejorar tus campa\u00f1as de email<\/title>\n<meta name=\"description\" content=\"Te damos las claves para realizar un dise\u00f1o creativo para tus campa\u00f1as de email, que te ayude a mejorar la comunicaci\u00f3n con tus suscriptores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/diseno-creativo-email\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1o creativo: c\u00f3mo mejorar tus campa\u00f1as de email\" \/>\n<meta property=\"og:description\" content=\"Te damos las claves para realizar un dise\u00f1o creativo para tus campa\u00f1as de email, que te ayude a mejorar la comunicaci\u00f3n con tus suscriptores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acumbamail.com\/blog\/diseno-creativo-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Acumbamail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Acumbamail\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-07T05:54:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-27T07:22:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/04\/mailing-creativo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" 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