{"id":15898,"date":"2020-04-20T07:45:49","date_gmt":"2020-04-20T05:45:49","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=15898"},"modified":"2022-08-07T11:13:15","modified_gmt":"2022-08-07T09:13:15","slug":"modo-oscuro-diseno-email","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/modo-oscuro-diseno-email\/","title":{"rendered":"C\u00f3mo adaptar el dise\u00f1o de tus emails al modo oscuro (Dark Mode)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El <\/span><strong>modo oscuro<\/strong> <strong>en <a href=\"https:\/\/acumbamail.com\/email-marketing\/\">email marketing<\/a><\/strong><span style=\"font-weight: 400;\"> es una de las tendencias m\u00e1s populares. \u00bfQuieres aprender c\u00f3mo adaptar tus campa\u00f1as de email a ella? Te mostramos consejos y estructuras de dise\u00f1o pensadas para que adaptes tus campa\u00f1as de newsletter a esta opci\u00f3n que queda en manos del usuario<\/span><strong>.<\/strong><\/p>\n\n<h2>Qu\u00e9 es el modo oscuro y por qu\u00e9 se utiliza<\/h2>\n<p><span style=\"font-weight: 400;\">Esta tendencia ha tomado las riendas gracias a que <\/span><strong>los principales softwares de telefon\u00eda m\u00f3vil y navegadores han habilitado la opci\u00f3n de visualizar las aplicaciones con unos colores menos brillantes que producen menor fatiga visual. <\/strong><span style=\"font-weight: 400;\">Consiste en cambiar el entorno de aplicaciones y el propio m\u00f3vil o navegador a oscuro, con tonos negros y letras claras.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, todo aquel que tenga el <\/span><strong>modo oscuro activado se beneficiar\u00e1 de:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Ahorro de bater\u00eda:<\/strong><span style=\"font-weight: 400;\">\u00a0 ofrece un menor consumo energ\u00e9tico respecto al modo normal de luz.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Mejor adaptaci\u00f3n en entornos poco iluminados o nocturnos:<\/strong><span style=\"font-weight: 400;\"> por sus tonalidades y su brillo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Reducci\u00f3n de la fatiga visual:<\/strong><span style=\"font-weight: 400;\"> al no recibir tanta luz blanca intensa directamente, los ojos se sienten m\u00e1s descansados y no afecta tan bruscamente a la calidad del sue\u00f1o.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Precisamente por este motivo, <\/span><strong>es tendencia que la gran mayor\u00eda de personas active esta opci\u00f3n de visualizaci\u00f3n en sus tel\u00e9fonos m\u00f3viles<\/strong><span style=\"font-weight: 400;\"> o incluso en Google o Gmail. Y ah\u00ed es d\u00f3nde entramos nosotros para contarte c\u00f3mo debes adaptar tus campa\u00f1as de email marketing.<\/span><\/p>\n<h2>C\u00f3mo dise\u00f1ar los emails adapt\u00e1ndose al modo oscuro<\/h2>\n<p><span style=\"font-weight: 400;\">Este modo cambia los colores predeterminados que existen por los opuestos si detecta que los fondos son demasiado claros. Por eso mismo, esta lista de consejos te servir\u00e1 para saber <\/span><strong>c\u00f3mo dise\u00f1ar <a href=\"https:\/\/acumbamail.com\/blog\/newsletter-que-es\/\">newsletter<\/a> este modo:<\/strong><\/p>\n<h3>1. Dise\u00f1a a nivel estructural para ambos modos<\/h3>\n<p><span style=\"font-weight: 400;\">A nivel HTML, puedes <\/span><strong>poner etiquetas para que detecten cuando Gmail o el dispositivo m\u00f3vil est\u00e1 utilizando el modo oscuro o el modo claro<\/strong><span style=\"font-weight: 400;\">, as\u00ed se usar\u00e1 un esquema de colores u otro. Otra opci\u00f3n es dise\u00f1ar directamente para este modo, es decir, con el fondo oscuro y las letras claras, ya que se ver\u00e1 bien en ambos modos.<\/span><\/p>\n<h3>2. Utiliza im\u00e1genes transparentes<\/h3>\n<p><span style=\"font-weight: 400;\">Es conveniente que las <\/span><strong>im\u00e1genes sean sin fondo<\/strong><span style=\"font-weight: 400;\"> (si el fondo va a ser blanco o muy claro), ya que el modo oscuro altera solo los colores en CSS, es decir, los del fondo y texto, pero no los de las im\u00e1genes y esto har\u00e1 que encuadren mejor.<\/span><\/p>\n<h3>3. Prueba paletas de colores que no sean intensas<\/h3>\n<p><span style=\"font-weight: 400;\">Lo mejor es que para el modo oscuro <\/span><strong>intentes no utilizar el negro puro<\/strong><span style=\"font-weight: 400;\"> (#000000) y utilices m\u00e1s bien tonos grises oscuros tirando a negros o azules oscuros, ya que es lo que el propio modo oscuro hace. Puedes utilizar colores en botones e im\u00e1genes, pero procura <\/span><strong>que no sean da\u00f1inos para la vista<\/strong><span style=\"font-weight: 400;\"> al combinarlos con el modo oscuro.<\/span><\/p>\n<h3>4. Escoge la tipograf\u00eda adecuada<\/h3>\n<p><span style=\"font-weight: 400;\">Si escogemos una tipograf\u00eda demasiado fina, en el modo oscuro causar\u00e1 muchas <\/span><strong>dificultades a la hora de leerse.<\/strong><span style=\"font-weight: 400;\"> En este caso tenemos dos opciones:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Escoger una <\/span><strong>tipograf\u00eda que sea legible<\/strong><span style=\"font-weight: 400;\"> en ambos modos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Ponerle un borde claro<\/strong><span style=\"font-weight: 400;\"> al texto que no ser\u00e1 visible en modo normal pero s\u00ed en modo oscuro y facilitar\u00e1 la lectura.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En definitiva, nos encontramos ante una tendencia evidente que no puedes obviar en las campa\u00f1as de email marketing, por lo que deber\u00edas <\/span><strong>aprovechar estos consejos y empezar a adaptarte a esta opci\u00f3n de visualizaci\u00f3n en los dispositivos m\u00f3viles<\/strong><span style=\"font-weight: 400;\">, igual que lo est\u00e1n haciendo los grandes sistemas operativos y aplicaciones. \u00a1No te olvides de hacer testing en ambos modos antes de enviar las newsletter!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El modo oscuro en email marketing es una de las tendencias m\u00e1s populares. \u00bfQuieres aprender c\u00f3mo adaptar tus campa\u00f1as de email a ella? Te mostramos consejos y estructuras de dise\u00f1o pensadas para que adaptes tus campa\u00f1as de newsletter a esta opci\u00f3n que queda en manos del usuario. Qu\u00e9 es el modo oscuro y por qu\u00e9 [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":15897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1632],"tags":[],"class_list":["post-15898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo adaptar el dise\u00f1o de tus emails al modo oscuro (Dark Mode)<\/title>\n<meta name=\"description\" content=\"Te ense\u00f1amos a dise\u00f1ar tus emails teniendo en cuenta el modo oscuro para asegurarte de que se visualicen correctamente en todo momento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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