{"id":15799,"date":"2020-05-04T10:45:34","date_gmt":"2020-05-04T08:45:34","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=15799"},"modified":"2022-08-07T17:26:00","modified_gmt":"2022-08-07T15:26:00","slug":"marketing-sensorial","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/marketing-sensorial\/","title":{"rendered":"Marketing sensorial: qu\u00e9 es y c\u00f3mo usarlo en campa\u00f1as de marketing"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>En un mundo en el que los usuarios son cada vez m\u00e1s exigentes y cr\u00edticos, los profesionales del marketing tienen que ser creativos y buscar nuevas f\u00f3rmulas. El <strong>marketing sensorial<\/strong> es un buen ejemplo de c\u00f3mo conseguir captar la atenci\u00f3n del p\u00fablico mediante la estimulaci\u00f3n de los cinco sentidos.<\/p>\n\n<h2>\u00bfQu\u00e9 es el marketing sensorial?<\/h2>\n<p>Se trata de un tipo de <a href=\"https:\/\/acumbamail.com\/glosario\/marketing-emocional\/\">marketing emocional<\/a>,<strong> asociado a sensaciones placenteras y positivas. <\/strong>En este post te explicamos <strong>qu\u00e9 es el marketing sensorial y todo lo que necesitas saber para aplicarlo<\/strong>.<\/p>\n<h2>\u00bfPara qu\u00e9 sirve el marketing sensorial?<\/h2>\n<p>En la experiencia de compra, no solo te gu\u00edas por el precio o las caracter\u00edsticas objetivas de un producto o servicio: existe un componente emocional que te ayuda a decidir. Precisamente, el objetivo principal del marketing sensorial es <strong>conseguir que tu marca cree un v\u00ednculo con las personas.<\/strong><\/p>\n<p>El marketing sensorial persigue humanizar a las empresas y que se distingan de la competencia mediante la evocaci\u00f3n que los est\u00edmulos sensoriales que provocan en todos nosotros.\u00a0<\/p>\n<p>La experiencia de usuario es \u00fanica y personalizada cuando aplicamos el marketing de los sentidos. Esto ayuda a crear una sensaci\u00f3n de pertenencia:<strong> la marca y sus productos o servicios se asocian a pensamientos positivos. <\/strong>De esta forma, el marketing sensorial ayuda a construir una identidad de marca potente y diferenciada.<\/p>\n<h2>\u00bfC\u00f3mo aplicar el marketing sensorial en tu newsletter?<\/h2>\n<p>Recibimos muchas newsletter en nuestro email. Por eso, la clave para que el email marketing funcione y provoque conversiones para tu empresa es distinguirla de la competencia. Veamos algunos ejemplos de marketing sensorial dentro del entorno digital.<\/p>\n<p>L\u00f3gicamente, <strong>el marketing visual es la forma m\u00e1s directa de aplicarlo.<\/strong> Consigue que de un vistazo el usuario reconozca tu marca. Es fundamental conocer la <a href=\"https:\/\/acumbamail.com\/blog\/mejorar-diseno-newsletter-usando-color\/\"><strong>psicolog\u00eda del color<\/strong> <\/a>para crear la mejor campa\u00f1a de email marketing. El azul transmite seriedad y confianza, el verde frescura y ecolog\u00eda, el rojo fuerza y dinamismo, el amarillo alegr\u00eda. Identifica qu\u00e9 emociones quieres despertar y usa el color m\u00e1s adecuado.\u00a0<\/p>\n<p>Acompa\u00f1a las sensaciones del dise\u00f1o de tu newsletter con una historia que enganche y afiance a tu suscriptor: deja que te conozca por medio del <a href=\"https:\/\/acumbamail.com\/blog\/storytelling-email-marketing\/\">storytelling<\/a>.\u00a0<\/p>\n<p>Tambi\u00e9n es importante crear un dise\u00f1o con distintos botones de <strong><em>call to action<\/em><\/strong> que atraigan al consumidor, as\u00ed como crear un ambiente general agradable a trav\u00e9s de las fotograf\u00edas y el <a href=\"https:\/\/acumbamail.com\/blog\/herramientas-de-diseno-para-crear-newsletters-que-convierten\/\">dise\u00f1o de la newsletter<\/a>.<\/p>\n<p>Pero no tienes que quedarte solo en lo visual. Puedes incluir en tu newsletter una <strong><em>playlist <\/em><\/strong><strong>de Spotify<\/strong> o hacer un podcast para aportar valor a\u00f1adido.\u00a0<\/p>\n<p>Si hablamos del sentido del gusto, del olfato o del tacto siempre puedes ofrecer una <strong>muestra gratuita<\/strong> de tus productos o un vale como premio para que el usuario que se suscriba a tu newsletter o que responda a una encuesta.<\/p>\n<h2>Mant\u00e9n tus objetivos<\/h2>\n<p>Lo fundamental es preguntarte <strong>qu\u00e9 emoci\u00f3n quieres transmitir<\/strong> con tu estrategia de marketing sensorial. A partir de ah\u00ed, considera qu\u00e9 sentidos se ajustan m\u00e1s tus objetivos.\u00a0<\/p>\n<p>Recuerda, que si tu estrategia de marketing es totalmente digital, lo m\u00e1s probable es que debas recurrir sobre todo al est\u00edmulo visual, pero tambi\u00e9n puedes atacar los sentidos del tacto o el gusto, por ejemplo, creando<strong> experiencias positivas en el usuario.<\/strong><\/p>\n<h2>Conclusiones<\/h2>\n<p>En definitiva, el marketing sensorial te puede ayudar a <strong>vender m\u00e1s y mejor,<\/strong> ya que apela directamente a <strong>emociones y sensaciones agradables<\/strong>, evoca recuerdos y se asocia a momentos placenteros de la vida. Depende de la idea o valores que intentes transmitir, por lo que es fundamental trazar un <em>briefing<\/em> s\u00f3lido antes de implementar estas estrategias.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En un mundo en el que los usuarios son cada vez m\u00e1s exigentes y cr\u00edticos, los profesionales del marketing tienen que ser creativos y buscar nuevas f\u00f3rmulas. El marketing sensorial es un buen ejemplo de c\u00f3mo conseguir captar la atenci\u00f3n del p\u00fablico mediante la estimulaci\u00f3n de los cinco sentidos. \u00bfQu\u00e9 es el marketing sensorial? Se [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":15798,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-15799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing sensorial: qu\u00e9 es y c\u00f3mo usarlo en campa\u00f1as de marketing<\/title>\n<meta name=\"description\" content=\"El marketing sensorial est\u00e1 asociado a sensaciones placenteras y positivas. 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Te explicamos en qu\u00e9 consiste y c\u00f3mo aplicarlo a una newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acumbamail.com\/blog\/marketing-sensorial\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Acumbamail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Acumbamail\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-04T08:45:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-07T15:26:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/04\/marketing-sensorial.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"567\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo D\u00edaz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pablo.diaz@acumbamail.com\" \/>\n<meta name=\"twitter:site\" content=\"@acumbamail\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo D\u00edaz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-sensorial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-sensorial\/\"},\"author\":{\"name\":\"Pablo D\u00edaz\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e\"},\"headline\":\"Marketing sensorial: qu\u00e9 es y c\u00f3mo usarlo en campa\u00f1as de marketing\",\"datePublished\":\"2020-05-04T08:45:34+00:00\",\"dateModified\":\"2022-08-07T15:26:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-sensorial\/\"},\"wordCount\":635,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-sensorial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/04\/marketing-sensorial.jpg\",\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/acumbamail.com\/blog\/marketing-sensorial\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-sensorial\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/marketing-sensorial\/\",\"name\":\"Marketing sensorial: qu\u00e9 es y c\u00f3mo usarlo en campa\u00f1as de marketing\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-sensorial\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-sensorial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/04\/marketing-sensorial.jpg\",\"datePublished\":\"2020-05-04T08:45:34+00:00\",\"dateModified\":\"2022-08-07T15:26:00+00:00\",\"description\":\"El marketing sensorial est\u00e1 asociado a sensaciones placenteras y positivas. 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