{"id":15771,"date":"2020-04-14T11:12:35","date_gmt":"2020-04-14T09:12:35","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=15771"},"modified":"2022-08-30T09:02:45","modified_gmt":"2022-08-30T07:02:45","slug":"social-selling","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/social-selling\/","title":{"rendered":"Qu\u00e9 es el social selling y c\u00f3mo utilizarlo"},"content":{"rendered":"<p>Seguro que conoces m\u00e1s de un negocio que est\u00e1 utilizando las redes sociales para abrirse un hueco en el mercado y conseguir vender m\u00e1s. Precisamente en eso consiste el <strong><em>social selling<\/em>,<\/strong> por lo que hoy vamos a explicarte con m\u00e1s detalle <strong>qu\u00e9 es <\/strong>y <strong>c\u00f3mo hacer<em> social selling<\/em><\/strong> en tu empresa.<\/p>\n<h2><strong>Qu\u00e9 es el <em>social selling<\/em><\/strong><\/h2>\n<p>El <em><strong>social selling<\/strong><\/em> es una forma de venta que se basa en las redes sociales. Consiste en darse a conocer, generar una <a href=\"https:\/\/acumbamail.com\/blog\/estrategias-fidelizacion-de-clientes\/\">relaci\u00f3n fiel<\/a> o emocional entre marca y usuario para as\u00ed conseguir luego la posterior venta.<\/p>\n<p>Antiguamente para darse a conocer exist\u00edan otros m\u00e9todos como ir puerta a puerta, haciendo llamadas, etc. Gracias a las redes sociales, <strong>la forma de venta de las marcas ha evolucionado en el<em> social selling <\/em><\/strong>que, aunque incluya la palabra ventas (<em>selling<\/em>) en su propio nombre, es en realidad <strong>una forma indirecta de vender<\/strong>.<\/p>\n<p>El <strong>objetivo principal<\/strong> del <em>social selling<\/em> es <strong>generar <em>engagement<\/em> o una relaci\u00f3n de confianza<\/strong> entre usuarios y marca. En un primer lugar, tienes que conseguir captar <a href=\"https:\/\/acumbamail.com\/glosario\/lead\/\"><em>leads<\/em><\/a>, gente interesada en lo que tu marca hace y representa para ganarte un hueco en su mente. Esto servir\u00e1 luego en el momento que tengan que realizar una compra, ya que estar\u00e1s presente.<\/p>\n<h2><strong>C\u00f3mo hacer <em>social selling<\/em><\/strong><\/h2>\n<p>Hacer <em><strong>social selling<\/strong><\/em> no consiste en introducirse de repente en las redes sociales de un d\u00eda para otro, sino que conlleva un <strong>planteamiento y una estrategia de social media<\/strong> detr\u00e1s para que sea efectivo.<\/p>\n<h3><strong>1. Investigar y planificar<\/strong><\/h3>\n<p>Para empezar con ese plan de redes sociales, puedes hacerte las siguientes preguntas:<\/p>\n<ul>\n<li><strong>\u00bfCu\u00e1les son las redes sociales m\u00e1s importantes para tu marca?<\/strong> Por ejemplo, si tu marca es de cosm\u00e9ticos, Instagram y Pinterest son dos redes sociales muy visuales que habr\u00e1 que potenciar mucho m\u00e1s que el resto.<\/li>\n<li><strong>\u00bfD\u00f3nde est\u00e1 tu p\u00fablico?<\/strong> Tienes que averiguar en qu\u00e9 redes sociales est\u00e1 m\u00e1s presente tu <a href=\"https:\/\/acumbamail.com\/blog\/como-crear-un-buyer-persona\/\">p\u00fablico objetivo<\/a>.<\/li>\n<\/ul>\n<p>Adem\u00e1s de esto, puedes hacer una peque\u00f1a investigaci\u00f3n sobre <strong>d\u00f3nde est\u00e1 presente la competencia y lo que hace<\/strong> en cada una de sus redes sociales.<\/p>\n<p>Una vez tengas esto claro, deber\u00e1s <strong>definir un plan de redes sociales para cada una de ellas.<\/strong> Es decir, lo ideal ser\u00eda hacer una estrategia a 3 meses vista de contenidos que se van a publicar para <strong>conseguir generar ese contacto y confianza con los usuarios.<\/strong><\/p>\n<h3><strong>2. Aplicar la estrategia<\/strong><\/h3>\n<p>Algunas estrategias habituales en redes sociales para generar <em>engagement<\/em> previo a la venta son:<\/p>\n<ul>\n<li>Generaci\u00f3n de <strong>sorteos<\/strong> para conseguir seguidores y visibilidad<\/li>\n<li><a href=\"https:\/\/acumbamail.com\/blog\/content-marketing\/\">Creaci\u00f3n de <strong>contenidos<\/strong><\/a> que realmente interesen a los usuarios y sean \u00fatiles<\/li>\n<li>Posts y dem\u00e1s publicaciones que den pie a respuestas para <strong>generar conversaci\u00f3n<\/strong> y conocer a tus seguidores mejor<\/li>\n<\/ul>\n<p>Invitarlos a suscribirse a tu newsletter peri\u00f3dica a trav\u00e9s de redes sociales tambi\u00e9n ser\u00e1 dar un <strong>paso hacia delante en la<a href=\"https:\/\/acumbamail.com\/blog\/crear-una-newsletter-con-engagement\/\"> fidelizaci\u00f3n con tu marca<\/a> y los contenidos que la definen<\/strong>.<\/p>\n<p>Lo importante es que <strong>conozcan tu marca a trav\u00e9s del contenido que les ofreces,<\/strong> por eso mismo no todo tiene que ser sobre tus productos ni enfocado a la venta. Simplemente trata a los usuarios como si fueran tus \u201camigos\u201d, h\u00e1blales sobre <strong>temas que puedan interesarles,<\/strong> abre encuestas para conocer opiniones, etc.<\/p>\n<p>Recuerda que el proceso no termina cuando finaliza la venta, sino que la atenci\u00f3n postventa que le brindes a tu cliente es fundamental para fidelizarlo al completo. T\u00e9cnicas de venta como <a href=\"https:\/\/acumbamail.com\/blog\/cross-selling-up-selling-email-marketing\/\">el upselling y el cross selling<\/a> te ser\u00e1n muy \u00fatiles para ello.<\/p>\n<h2>Conclusi\u00f3n<\/h2>\n<p>En definitiva, <strong>las redes sociales tienen una importancia masiva en las ventas de un negocio.<\/strong> Las personas ya no buscan comprar porque s\u00ed, prefieren <strong>conocer las marcas y sus valores<\/strong> antes de tomar la decisi\u00f3n, y si haces <strong><em>social selling<\/em>,<\/strong> te asegurar\u00e1s un puesto en sus mentes a la hora de comprar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seguro que conoces m\u00e1s de un negocio que est\u00e1 utilizando las redes sociales para abrirse un hueco en el mercado y conseguir vender m\u00e1s. Precisamente en eso consiste el social selling, por lo que hoy vamos a explicarte con m\u00e1s detalle qu\u00e9 es y c\u00f3mo hacer social selling en tu empresa. Qu\u00e9 es el social [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":15770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-15771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es el social selling y c\u00f3mo utilizarlo<\/title>\n<meta name=\"description\" content=\"Te contamos qu\u00e9 es el Social Selling y c\u00f3mo utilizarlo para aumentar las ventas de tu negocio en las redes sociales m\u00e1s populares.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/social-selling\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es el social selling y c\u00f3mo utilizarlo\" \/>\n<meta property=\"og:description\" content=\"Te contamos qu\u00e9 es el Social Selling y c\u00f3mo utilizarlo para aumentar las ventas de tu negocio en las redes sociales m\u00e1s populares.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acumbamail.com\/blog\/social-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Acumbamail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Acumbamail\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T09:12:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-30T07:02:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/04\/social-selling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo D\u00edaz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pablo.diaz@acumbamail.com\" \/>\n<meta name=\"twitter:site\" content=\"@acumbamail\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo D\u00edaz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acumbamail.com\/blog\/social-selling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/social-selling\/\"},\"author\":{\"name\":\"Pablo D\u00edaz\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e\"},\"headline\":\"Qu\u00e9 es el social selling y c\u00f3mo utilizarlo\",\"datePublished\":\"2020-04-14T09:12:35+00:00\",\"dateModified\":\"2022-08-30T07:02:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/social-selling\/\"},\"wordCount\":668,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/social-selling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/04\/social-selling.jpg\",\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/acumbamail.com\/blog\/social-selling\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acumbamail.com\/blog\/social-selling\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/social-selling\/\",\"name\":\"Qu\u00e9 es el social selling y c\u00f3mo utilizarlo\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/social-selling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/social-selling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/04\/social-selling.jpg\",\"datePublished\":\"2020-04-14T09:12:35+00:00\",\"dateModified\":\"2022-08-30T07:02:45+00:00\",\"description\":\"Te contamos qu\u00e9 es el Social Selling y c\u00f3mo utilizarlo para aumentar las ventas de tu negocio en las redes sociales m\u00e1s populares.\",\"breadcrumb\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/social-selling\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/acumbamail.com\/blog\/social-selling\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/social-selling\/#primaryimage\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/04\/social-selling.jpg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/04\/social-selling.jpg\",\"width\":850,\"height\":680,\"caption\":\"Qu\u00e9 es el social selling y c\u00f3mo utilizarlo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/acumbamail.com\/blog\/social-selling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Acumbamail\",\"item\":\"https:\/\/acumbamail.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Online\",\"item\":\"https:\/\/acumbamail.com\/blog\/category\/marketing-online\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Qu\u00e9 es el social selling y c\u00f3mo utilizarlo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#website\",\"url\":\"https:\/\/acumbamail.com\/blog\/\",\"name\":\"Blog de Acumbamail\",\"description\":\"Blog sobre email marketing y marketing online\",\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acumbamail.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\",\"name\":\"Acumbamail\",\"url\":\"https:\/\/acumbamail.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg\",\"width\":1,\"height\":1,\"caption\":\"Acumbamail\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Acumbamail\",\"https:\/\/x.com\/acumbamail\",\"https:\/\/es.linkedin.com\/company\/acumbamail\",\"https:\/\/www.youtube.com\/channel\/UCTBXceaOBLUqC0bdUXc2PDA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e\",\"name\":\"Pablo D\u00edaz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg\",\"caption\":\"Pablo D\u00edaz\"},\"description\":\"Soy licenciado en Comunicaci\u00f3n Audiovisual y, actualmente, Senior Marketing Specialist en Acumbamail. Antes, vend\u00eda papel en Dunder Mifflin.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/pablodiazgimenez\/\",\"https:\/\/x.com\/pablo.diaz@acumbamail.com\"],\"url\":\"https:\/\/acumbamail.com\/blog\/author\/pablo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u00e9 es el social selling y c\u00f3mo utilizarlo","description":"Te contamos qu\u00e9 es el Social Selling y c\u00f3mo utilizarlo para aumentar las ventas de tu negocio en las redes sociales m\u00e1s populares.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acumbamail.com\/blog\/social-selling\/","og_locale":"es_ES","og_type":"article","og_title":"Qu\u00e9 es el social selling y c\u00f3mo utilizarlo","og_description":"Te contamos qu\u00e9 es el Social Selling y c\u00f3mo utilizarlo para aumentar las ventas de tu negocio en las redes sociales m\u00e1s populares.","og_url":"https:\/\/acumbamail.com\/blog\/social-selling\/","og_site_name":"Blog de Acumbamail","article_publisher":"https:\/\/www.facebook.com\/Acumbamail","article_published_time":"2020-04-14T09:12:35+00:00","article_modified_time":"2022-08-30T07:02:45+00:00","og_image":[{"width":850,"height":680,"url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/04\/social-selling.jpg","type":"image\/jpeg"}],"author":"Pablo D\u00edaz","twitter_card":"summary_large_image","twitter_creator":"@pablo.diaz@acumbamail.com","twitter_site":"@acumbamail","twitter_misc":{"Escrito por":"Pablo D\u00edaz","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acumbamail.com\/blog\/social-selling\/#article","isPartOf":{"@id":"https:\/\/acumbamail.com\/blog\/social-selling\/"},"author":{"name":"Pablo D\u00edaz","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e"},"headline":"Qu\u00e9 es el social selling y c\u00f3mo utilizarlo","datePublished":"2020-04-14T09:12:35+00:00","dateModified":"2022-08-30T07:02:45+00:00","mainEntityOfPage":{"@id":"https:\/\/acumbamail.com\/blog\/social-selling\/"},"wordCount":668,"commentCount":0,"publisher":{"@id":"https:\/\/acumbamail.com\/blog\/#organization"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/social-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/04\/social-selling.jpg","articleSection":["Marketing Online"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/acumbamail.com\/blog\/social-selling\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/acumbamail.com\/blog\/social-selling\/","url":"https:\/\/acumbamail.com\/blog\/social-selling\/","name":"Qu\u00e9 es el social selling y c\u00f3mo utilizarlo","isPartOf":{"@id":"https:\/\/acumbamail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/acumbamail.com\/blog\/social-selling\/#primaryimage"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/social-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/04\/social-selling.jpg","datePublished":"2020-04-14T09:12:35+00:00","dateModified":"2022-08-30T07:02:45+00:00","description":"Te contamos qu\u00e9 es el Social Selling y c\u00f3mo utilizarlo para aumentar las ventas de tu negocio en las redes sociales m\u00e1s populares.","breadcrumb":{"@id":"https:\/\/acumbamail.com\/blog\/social-selling\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acumbamail.com\/blog\/social-selling\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/social-selling\/#primaryimage","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/04\/social-selling.jpg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/04\/social-selling.jpg","width":850,"height":680,"caption":"Qu\u00e9 es el social selling y c\u00f3mo utilizarlo"},{"@type":"BreadcrumbList","@id":"https:\/\/acumbamail.com\/blog\/social-selling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Acumbamail","item":"https:\/\/acumbamail.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing Online","item":"https:\/\/acumbamail.com\/blog\/category\/marketing-online\/"},{"@type":"ListItem","position":3,"name":"Qu\u00e9 es el social selling y c\u00f3mo utilizarlo"}]},{"@type":"WebSite","@id":"https:\/\/acumbamail.com\/blog\/#website","url":"https:\/\/acumbamail.com\/blog\/","name":"Blog de Acumbamail","description":"Blog sobre email marketing y marketing online","publisher":{"@id":"https:\/\/acumbamail.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acumbamail.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/acumbamail.com\/blog\/#organization","name":"Acumbamail","url":"https:\/\/acumbamail.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg","width":1,"height":1,"caption":"Acumbamail"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Acumbamail","https:\/\/x.com\/acumbamail","https:\/\/es.linkedin.com\/company\/acumbamail","https:\/\/www.youtube.com\/channel\/UCTBXceaOBLUqC0bdUXc2PDA"]},{"@type":"Person","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e","name":"Pablo D\u00edaz","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg","caption":"Pablo D\u00edaz"},"description":"Soy licenciado en Comunicaci\u00f3n Audiovisual y, actualmente, Senior Marketing Specialist en Acumbamail. Antes, vend\u00eda papel en Dunder Mifflin.","sameAs":["https:\/\/www.linkedin.com\/in\/pablodiazgimenez\/","https:\/\/x.com\/pablo.diaz@acumbamail.com"],"url":"https:\/\/acumbamail.com\/blog\/author\/pablo\/"}]}},"lang":"es","translations":{"es":15771},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/15771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/comments?post=15771"}],"version-history":[{"count":11,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/15771\/revisions"}],"predecessor-version":[{"id":25080,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/15771\/revisions\/25080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/media\/15770"}],"wp:attachment":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/media?parent=15771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/categories?post=15771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/tags?post=15771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}