{"id":1496,"date":"2016-04-27T09:53:17","date_gmt":"2016-04-27T08:53:17","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=1496"},"modified":"2022-07-19T11:20:52","modified_gmt":"2022-07-19T09:20:52","slug":"como-disenar-botones-cta-en-el-email","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/como-disenar-botones-cta-en-el-email\/","title":{"rendered":"C\u00f3mo dise\u00f1ar botones CTA a prueba de bombas"},"content":{"rendered":"<p style=\"text-align: justify;\">Cuando termines de leer este post, sabr\u00e1s dise\u00f1ar botones&nbsp;CTA, entra y ver\u00e1s&#8230;<!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Lo primero de todo\u2026 <strong>\u00bfQu\u00e9 significa \u201ca prueba de bombas\u201d?<\/strong> Es un t\u00e9rmino usado por los profesionales del email para el bot\u00f3n de llamada a la acci\u00f3n (CTA) escrito en HTML, <\/span><span style=\"font-weight: 400;\">que hace que en todas las bandejas de entrada y, porque sea c\u00f3digo HTML y no una imagen, siempre se muestre&nbsp;el bot\u00f3n CTA.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ahora que ya sabemos lo que es, el siguiente paso es averiguar: <\/span><b>\u00bfC\u00f3mo dise\u00f1amos uno? <\/b><span style=\"font-weight: 400;\">Y esto es lo que puede ser un poco m\u00e1s complicado para algunos. Puedes convertir un bot\u00f3n CTA est\u00e1ndar en uno a prueba de bombas&nbsp;a\u00f1adiendo algunas <\/span><b>l\u00edneas de c\u00f3digo HTML <\/b><span style=\"font-weight: 400;\">o comprobando que el editor de email que est\u00e1s usando genera estos botones (y que estos botones no sean simplemente im\u00e1genes). A continuaci\u00f3n veremos c\u00f3mo dise\u00f1ar un bot\u00f3n usando el editor acumbamail.<\/span><\/p>\n<h2 style=\"text-align: center;\"><b>C\u00f3mo deber\u00eda ser un bot\u00f3n CTA<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pongamos un ejemplo de <\/span><em><span style=\"font-weight: 400;\">Skillcrush<\/span><\/em><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1503 aligncenter\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/screenshot.png\" alt=\"captura de pantalla\" width=\"250\" height=\"766\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/screenshot.png 250w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/screenshot-98x300.png 98w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Este es el bot\u00f3n CTA:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1505\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/CTA.png\" alt=\"CTA\" width=\"669\" height=\"99\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/CTA.png 669w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/CTA-300x44.png 300w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es un cambio novedoso del t\u00edpico bot\u00f3n azul predeterminado que vemos frecuentemente:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/bot\u00f3n-predeterminado.png\" alt=\"bot\u00f3n predeterminado\" width=\"263\" height=\"71\"><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Observa c\u00f3mo en este ejemplo se usa una t\u00e9cnica inteligente de dise\u00f1o para crear el bot\u00f3n, que se vuelve moderno, femenino y personalizable para la marca.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El bot\u00f3n de la marca es color coral, con texto en blanco.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ocupa el ancho del email y no tiene un contorno voluminoso (como el negro alrededor del bot\u00f3n de \u201c<\/span><i><span style=\"font-weight: 400;\">Register now\u201d<\/span><\/i><span style=\"font-weight: 400;\">),<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Claim your spot\u201d<\/span><\/i><span style=\"font-weight: 400;\">, con el uso del pronombre posesivo\u201c<\/span><i><span style=\"font-weight: 400;\">your\u201d<\/span><\/i><span style=\"font-weight: 400;\">, que tiene un tono cercano y amistoso mientras sigue dirigi\u00e9ndose&nbsp;a los lectores para que act\u00faen.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pero quiz\u00e1s la caracter\u00edstica m\u00e1s importante del dise\u00f1o del <strong>bot\u00f3n CTA<\/strong> es que es <strong>a prueba de bombas<\/strong>, es decir, el bot\u00f3n est\u00e1 <strong>escrito en HTML<\/strong>. Podemos ver c\u00f3mo se muestra el bot\u00f3n incluso con las im\u00e1genes desactivadas en el iPhone:<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1507\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/photo-21-200x300.png\" alt=\"photo-21-200x300\" width=\"225\" height=\"338\"><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"> Observa que el bot\u00f3n predeterminado es azul, rectangular y centrado en la p\u00e1gina:<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1508\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/bot\u00f3n.png\" alt=\"bot\u00f3n\" width=\"101\" height=\"56\"><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a1Pero podemos hacer muchas cosas para personalizarlo! Necesitaremos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">Cambiar el color de fondo.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">Actualizar y estilizar el texto.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">Incrementar el ancho y ajustar el relleno.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">Insertar un link.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para insertar un bot\u00f3n en&nbsp;nuestro editor<\/span><b>&nbsp;<\/b><span style=\"font-weight: 400;\">lo que haremos ser\u00e1 en la parte de \u201cM\u00f3dulos\u201d arrastrar \u201cBot\u00f3n\u201d al sitio donde queramos ponerlo exactamente. Nos saldr\u00e1 lo siguiente:<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1509\" aria-describedby=\"caption-attachment-1509\" style=\"width: 605px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1509 size-full\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura.png\" alt=\"Editor\" width=\"605\" height=\"533\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura.png 605w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura-300x264.png 300w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><figcaption id=\"caption-attachment-1509\" class=\"wp-caption-text\">Editor responsive Acumbamail<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Posteriormente se hace click en el bot\u00f3n del l\u00e1piz.<\/span><\/p>\n<figure id=\"attachment_1510\" aria-describedby=\"caption-attachment-1510\" style=\"width: 249px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1510\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura-1.png\" alt=\"Editar bot\u00f3n\" width=\"249\" height=\"427\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura-1.png 336w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura-1-175x300.png 175w\" sizes=\"auto, (max-width: 249px) 100vw, 249px\" \/><figcaption id=\"caption-attachment-1510\" class=\"wp-caption-text\">Opci\u00f3n de herramientas<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La primera opci\u00f3n que aparece es la elecci\u00f3n de la alineaci\u00f3n del bot\u00f3n: izquierda, centrada o derecha. En cuanto al <strong>texto del bot\u00f3n<\/strong> es recomendable que <strong>no contenga demasiadas palabras<\/strong> para no agobiar al lector. Adem\u00e1s es imprescindible <strong>insertar un enlace<\/strong> y se puede elegir entre abrirlo en la misma ventana o en una nueva.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para editar este bot\u00f3n puedes elegir entre todas las opciones que aparecen: grosor del borde, color del fondo, de la letra, e incluso la posibilidad de poner el bot\u00f3n sombreado.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Un borde fino y ligero que agrega un poco de profundidad:<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1513\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura-3-300x38.png\" alt=\"Captura\" width=\"300\" height=\"38\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura-3-300x38.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura-3.png 421w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En este caso el <strong>borde es un poco m\u00e1s oscuro<\/strong>, haciendo que hace que resalte el bot\u00f3n:<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1514\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/capturaaaa-300x37.png\" alt=\"capturaaaa\" width=\"300\" height=\"37\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/capturaaaa-300x37.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/capturaaaa.png 420w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El <strong>cambio del color del borde<\/strong> hace que \u00e9ste llame m\u00e1s la atenci\u00f3n sobre el resto:<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1515\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura-4-300x37.png\" alt=\"Captura\" width=\"300\" height=\"37\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura-4-300x37.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura-4.png 422w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Y si queremos que mantenga la luminosidad y un &nbsp;aspecto moderno, podemos <strong>omitir el color de fondo<\/strong>:<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1516\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura-5-300x38.png\" alt=\"Captura\" width=\"300\" height=\"38\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura-5-300x38.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/04\/Captura-5.png 422w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Como puedes ver, \u00a1Podemos estar todo el d\u00eda personalizando el bot\u00f3n CTA en nuestro editor!<\/span><\/p>\n<h2 style=\"text-align: center;\"><b>5 Consejos para dise\u00f1ar tu bot\u00f3n CTA<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Como est\u00e1s dise\u00f1ando tus propios emails y personalizando&nbsp;tu bot\u00f3n CTA, aqu\u00ed tienes unos consejos clave para que los tengas siempre en mente:<\/span><\/p>\n<p style=\"text-align: justify;\"><b><b>1. Los botones deben parecerse a la marca. <\/b><span style=\"font-weight: 400;\">Como vimos anteriormente, Skillcrush hace un buen trabajo demostrando c\u00f3mo un buen dise\u00f1o de bot\u00f3n puede reflejar tu marca de buena manera para conectar con tu audiencia. Jugar con los colores y estilos hace que te ajustes a la identidad de tu marca y a la est\u00e9tica de tu email. El bot\u00f3n deber\u00eda llamar la atenci\u00f3n de tal forma que el lector haga click.<\/span><\/b><\/p>\n<p style=\"text-align: justify;\"><b><b>2. Equilibra el tama\u00f1o de tu bot\u00f3n. <\/b><span style=\"font-weight: 400;\">Lo m\u00e1s grande necesariamente no es siempre lo mejor. Ajusta el ancho con la altura y, recuerda, los lectores de dispositivos m\u00f3viles o tablets deber\u00edan hacer click f\u00e1cilmente con la punta del dedo, as\u00ed que permite que haya un amplio espacio en blanco alrededor de tu bot\u00f3n.<\/span><\/b><\/p>\n<p style=\"text-align: justify;\"><b><b>3. \u00a1No olvides el contenido!. <\/b><span style=\"font-weight: 400;\">\u201cReg\u00edstrate\u201d, \u201cAprende m\u00e1s\u201d, \u201cInscr\u00edbete\u201d y palabras&nbsp;similares se usan excesivamente. Piensa en c\u00f3mo puedes dise\u00f1ar tu mensaje de manera que refleje el tono de tu marca. Aseg\u00farate de usar un mensaje claro, con una acci\u00f3n directa y concisa. Intenta usar pronombres personales como \u201cmi\u201d y \u201ctu\u201d que hagan el mensaje m\u00e1s amistoso e interesante. Por ejemplo:\u201cCoge tu ticket ahora\u201d.<\/span><\/b><\/p>\n<p style=\"text-align: justify;\"><b><b>4. La ubicaci\u00f3n es clave. <\/b><span style=\"font-weight: 400;\">Se ha demostrado que situar el bot\u00f3n CTA debajo del contenido incrementa el click un 304%. Hagamos saber a los lectores para lo que se est\u00e1n inscribiendo primeramente &#8211; con un buen texto e im\u00e1genes visuales &#8211; y despu\u00e9s los invitamos a actuar, como hace Skillcrush.<\/span><\/b><\/p>\n<p style=\"text-align: justify;\"><b><b>5. A prueba de bombas. <\/b><span style=\"font-weight: 400;\">Por encima de todo lo dem\u00e1s, es importante que tu bot\u00f3n luzca bien y funcione como deber\u00eda, sin importar desde el dispositivo que se abra. Usa siempre un c\u00f3digo HTML en vez de una imagen.<\/span><\/b><\/p>\n<p style=\"text-align: justify;\">Una vez que ya sabes los consejos a seguir para dise\u00f1ar botones CTA, Tienes que darle mucha importancia a <strong>c\u00f3mo hacer un buen email marketing, <\/strong>porque&nbsp;abarca muchas m\u00e1s cosas, a parte de ser efectivo.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfSon tus botones CTA a prueba de bombas? \u00bfQu\u00e9 piensas de nuestros consejos para dise\u00f1ar los CTA? E<\/span>scr\u00edbenos aqu\u00ed abajo o si lo prefieres, a trav\u00e9s de nuestra cuenta en <em>Twitter&nbsp;<\/em><a href=\"https:\/\/twitter.com\/Acumbamail\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">@Acumbamail<\/a>.<\/p>\n<p><strong>Tu creas&nbsp;el contenido. Nosotros lo enviamos<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando termines de leer este post, sabr\u00e1s dise\u00f1ar botones&nbsp;CTA, entra y ver\u00e1s&#8230;<\/p>\n","protected":false},"author":14,"featured_media":1535,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-1496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo dise\u00f1ar botones CTA a prueba de bombas<\/title>\n<meta name=\"description\" content=\"Como dise\u00f1ar botones CTA (Call to action) para que consigan llamar la atenci\u00f3n y que los suscriptores pulsen sobre ellos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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