{"id":1399,"date":"2016-04-04T10:00:10","date_gmt":"2016-04-04T09:00:10","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=1399"},"modified":"2026-02-19T11:26:04","modified_gmt":"2026-02-19T10:26:04","slug":"email-marketing-primavera","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/email-marketing-primavera\/","title":{"rendered":"Email marketing primavera"},"content":{"rendered":"<p><strong>Email marketing primavera<\/strong>&#8230; \u00bfte suena? S\u00ed, cambiamos de \u00e9poca y se hace necesario ajustar la estrategia. <strong>El marketing es estacional<\/strong> y te queremos dejar algunos consejos para que sigas conectando con tus suscriptores.<\/p>\n<p><!--more--><\/p>\n<figure id=\"attachment_451\" aria-describedby=\"caption-attachment-451\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-451\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2014\/09\/Planificaci\u00f3n-estrat\u00e9gica-1-300x192.png\" alt=\"Planificar estrategia de email marketing\" width=\"300\" height=\"192\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2014\/09\/Planificaci\u00f3n-estrat\u00e9gica-1-300x192.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2014\/09\/Planificaci\u00f3n-estrat\u00e9gica-1.png 622w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-451\" class=\"wp-caption-text\">Planificar estrategia de email marketing<\/figcaption><\/figure>\n<p>\u00a8<em>La <strong>primavera<\/strong> trompetera ya lleg\u00f3<\/em>&#8230;\u00a8 y con ella tres palabras -aparentemente sueltas- sobre las que queremos reflexionar en las l\u00edneas que vienen a continuaci\u00f3n: <strong><a href=\"https:\/\/acumbamail.com\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email marketing<\/a> primavera<\/strong>. \u00bfCu\u00e1l es la relaci\u00f3n?&#8230; <strong>El marketing es estacional<\/strong>. Se sirve de aprovechar oportunidades o momentos; y, muchas veces, esos momentos vienen determinados por las estaciones, festividades e hitos que marcan la vida de tus suscriptores durante el a\u00f1o.<\/p>\n<p>Cada vez que nos mudamos de estaci\u00f3n en el planeta, hay cambios de vida y nuevas necesidades a las que es necesario responder: cambios de temperatura, cambios de \u00e1nimo, festividades determinadas&#8230; Es muy f\u00e1cil ver algunos de estos momentos en verano o en navidad&#8230; pero la <strong>primavera<\/strong> tambi\u00e9n trae cambios que deber\u00edas considerar para ajustar tu <strong>estrategia de email marketing<\/strong>.<\/p>\n<p>Como ya te hemos contado, para el \u00e9xito del <strong>email marketing<\/strong> es clave planificar las acciones de forma estrat\u00e9gica. Revisa aqu\u00ed c\u00f3mo crear tu <strong>estrategia de email marketing<\/strong> y c\u00f3mo planificar tus campa\u00f1as organizando un <strong>calendario editorial<\/strong>; herramienta fundamental en el marketing de hoy.<\/p>\n<p>Un <strong>calendario editorial<\/strong> te permite anticiparte a las fechas y lanzar actividades concretas para las distintas estacionalidades. Con esto ganas tiempo para explotar al m\u00e1ximo la <strong><a href=\"https:\/\/acumbamail.com\/blog\/la-creatividad-en-el-marketing-digital-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">creatividad<\/a><\/strong> y hacer una mejor distribuci\u00f3n de los recursos humanos y materiales. Saber a qu\u00e9 \u00e9pocas y acciones apostar es fundamental. Por eso hay que hablar de <strong>email marketing primavera<\/strong> o lo que es la <strong>primavera<\/strong> para el <strong>email marketing<\/strong>. Sale el sol con mayor intensidad y quiz\u00e1s tus acciones de marketing vean la luz y puedas recoger los frutos de todo el trabajo que has hecho hasta ahora.<\/p>\n<p>Sacar el m\u00e1ximo provecho al marketing estacional te puede dar la clave para <strong>aumentar las ventas durante la primavera<\/strong>. Si bien cada pa\u00eds lo celebra de una manera diferente, lo importante es que puedas buscar las fechas de inter\u00e9s durante esta estaci\u00f3n para tus suscriptores (incluso considerando que si se encuentran en el hemisferio sur, debes planear una estrategia oto\u00f1al).<\/p>\n<ul>\n<li>\n<figure id=\"attachment_865\" aria-describedby=\"caption-attachment-865\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-865\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2015\/04\/ESTRATEGIA-DE-EMAIL-MARKETING-300x200.png\" alt=\"Estrategia de Email Marketing para el D\u00eda de la Madre\" width=\"300\" height=\"200\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2015\/04\/ESTRATEGIA-DE-EMAIL-MARKETING-300x200.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2015\/04\/ESTRATEGIA-DE-EMAIL-MARKETING.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-865\" class=\"wp-caption-text\">Estrategia de Email Marketing para el D\u00eda de la Madre<\/figcaption><\/figure>\n<p><a href=\"https:\/\/acumbamail.com\/blog\/la-entrega-personalizada-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Email marketing personalizado<\/strong><\/a>&nbsp;y boletines con temas primaverales, tal y como aconsejan nuestros amigos de <a href=\"http:\/\/www.sanahujarider.com\/es\/consejos-de-e-marketing-para-las-ventas-de-primavera\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Sanahuja &amp; Rider<\/em> en su art\u00edculo<\/a>. El dise\u00f1o es muy importante para llamar la atenci\u00f3n y conectar con el \u00e1nimo primaveral que seguro ya tienen tus suscriptores. Las flores, la m\u00fasica&#8230; y los abrigos fuera. Recuerda que \u00a8<em>la primavera&#8230; la sangre altera<\/em>\u00a8.<\/li>\n<li>El <em>D\u00eda de las Madres<\/em> est\u00e1 a la vuelta de la esquina. Es el momento de ofrecer contenidos, beneficios y ofertas para esa fecha.<\/li>\n<li>Agrega promociones y cupones que est\u00e9n relacionados con la <strong>primavera.<\/strong><\/li>\n<li><a href=\"https:\/\/acumbamail.com\/blog\/campanas-de-email-mk-para-hacer-viajar-a-tus-suscriptores\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ofrece opciones de viaje<\/a> -o para quienes se quedan en su lugar de residencia- para&nbsp;la Semana Santa.<\/li>\n<li>El puente de mayo &#8211; o <em><a href=\"https:\/\/es.wikipedia.org\/wiki\/D%C3%ADa_Internacional_de_los_Trabajadores\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda de los Trabajadores<\/a><\/em>&#8211; es otra ocasi\u00f3n que puedes aprovechar.<\/li>\n<li>Lanza promociones o colecciones de <strong>primavera<\/strong>&#8230; que se sienta el cambio. Renueva tambi\u00e9n tu oferta de productos o servicios.<\/li>\n<li>Para las fechas especiales, lanza promociones por tiempo limitado e intenta ofrecer env\u00edos gratis o <em>express<\/em>.<\/li>\n<li>\n<figure id=\"attachment_962\" aria-describedby=\"caption-attachment-962\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-962\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2015\/06\/Estrategia-de-email-marketing-para-el-300x200.png\" alt=\"Estrategia de email marketing para el verano\" width=\"300\" height=\"200\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2015\/06\/Estrategia-de-email-marketing-para-el-300x200.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2015\/06\/Estrategia-de-email-marketing-para-el.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-962\" class=\"wp-caption-text\">Estrategia de email marketing para el verano<\/figcaption><\/figure>\n<p>Calienta los motores para el <a href=\"https:\/\/acumbamail.com\/blog\/email-marketing-verano\/\" target=\"_blank\" rel=\"noopener noreferrer\">verano<\/a>.<\/li>\n<li>Ofrece actividades, eventos o elementos que inciten a estar al aire libre ahora que mejora el tiempo.<\/li>\n<li>La <strong>primavera<\/strong> tambi\u00e9n est\u00e1 relacionada con el <em><a href=\"https:\/\/es.wikipedia.org\/wiki\/D%C3%ADa_Internacional_del_Libro\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda Internacional&nbsp;del Libro<\/a><\/em> y la <em>Semana del Libro<\/em>. Organiza actividades relacionadas.<\/li>\n<li>En abril se celebran el <em><a href=\"http:\/\/www.who.int\/campaigns\/world-health-day\/2015\/event\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda Mundial de la Salud<\/a><\/em> y el <em><a href=\"http:\/\/www.diamundialdelparkinson.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda Mundial del Parkinson<\/a><\/em>; en mayo, el <em><a href=\"http:\/\/abcblogs.abc.es\/salud-enfermedad\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda Internacional del Cel\u00edaco<\/a><\/em>, el <em><a href=\"https:\/\/es.wikipedia.org\/wiki\/D%C3%ADa_Mundial_del_Asma\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda Mundial del Asma<\/a><\/em>, el <em><a href=\"http:\/\/gtt-vih.org\/book\/print\/7118\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda de la Vacuna contra el SIDA<\/a><\/em> y el <em><a href=\"http:\/\/asovecen.interamerica.org\/31-de-mayo-dia-mundial-de-no-fumar\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda Mundial&nbsp;de No Fumar<\/a><\/em>; en junio, el <em><a href=\"http:\/\/www.who.int\/campaigns\/world-blood-donor-day\/2015\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda Mundial del Donante de Sangre<\/a><\/em>&#8230; m\u00e1s ocasiones para apoyar estas causas con campa\u00f1as preventivas, comprometerte con ellas u ofrecer productos relacionados.<\/li>\n<li>El <em><a href=\"https:\/\/es.wikipedia.org\/wiki\/D%C3%ADa_Internacional_del_Beso\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda Internacional del Beso<\/a><\/em> se celebra el 13 de abril, quiz\u00e1s tambi\u00e9n es una ocasi\u00f3n curiosa para conectar.<\/li>\n<li>El <em><a href=\"http:\/\/www.un.org\/es\/events\/waterday\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda Mundial del Agua<\/a><\/em>, el <em><a href=\"http:\/\/www.un.org\/es\/events\/motherearthday\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda Mundial de la Tierra<\/a><\/em>, el <em><a href=\"http:\/\/www.un.org\/es\/events\/biodiversityday\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda Internacional por la Diversidad Biol\u00f3gica<\/a><\/em>, el <em><a href=\"https:\/\/www.veoverde.com\/2013\/05\/hoy-todo-el-mundo-a-pedalear-es-el-dia-de-ir-al-trabajo-en-bicicleta\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda Mundial para irse al Trabajo en Bicicleta<\/a>,&nbsp;<\/em>el <em>D\u00eda Mundial del Reciclaje, <\/em>el <em><a href=\"http:\/\/www.un.org\/es\/events\/oceansday\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda Mundial de los Oc\u00e9anos<\/a><\/em>&nbsp;y el<em> <a href=\"https:\/\/es.wikipedia.org\/wiki\/D%C3%ADa_Mundial_del_Medio_Ambiente\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda Mundial del Medio Ambiente<\/a><\/em>&nbsp;tambi\u00e9n te dar\u00e1n ocasi\u00f3n para ofrecer contenidos de inter\u00e9s sobre temas relacionados con naturaleza y ecolog\u00eda.<\/li>\n<li>Si tu audiencia es m\u00e1s bien friki, en mayo se celebran el <em><a href=\"http:\/\/www.muyinteresante.es\/curiosidades\/preguntas-respuestas\/por-que-se-celebra-el-dia-de-star-wars-el-4-de-mayo-801430742872\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda de Star Wars<\/a><\/em>, el <em><a href=\"http:\/\/www.orgullofriki.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda del Orgullo Geek<\/a><\/em>, el <em><a href=\"http:\/\/www.diadeinternet.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda de Internet<\/a><\/em>, el <em><a href=\"http:\/\/www.itu.int\/es\/wtisd\/Pages\/about.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00eda de la Telecomunicaci\u00f3n y la Informaci\u00f3n<\/a><\/em>.<\/li>\n<\/ul>\n<p>\u00bfYa te suena m\u00e1s hablar de estas tres palabras: <strong>email marketing primavera<\/strong>?&#8230; Esperamos que s\u00ed. Si tienes alguna duda, d\u00e9janos un comentario. \u00a1Queremos ver florecer tu negocio!<\/p>\n<p><strong>Tu creas el contenido. Nosotros lo enviamos<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing primavera&#8230; \u00bfte suena? S\u00ed, cambiamos de \u00e9poca y se hace necesario ajustar la estrategia. El marketing es estacional y te queremos dejar algunos consejos para que sigas conectando con tus suscriptores.<\/p>\n","protected":false},"author":7,"featured_media":1406,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1633],"tags":[],"class_list":["post-1399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-primeros-pasos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email marketing primavera<\/title>\n<meta name=\"description\" content=\"Email marketing primavera... \u00bfte suena? Cambia la \u00e9poca y es necesario ajustar estrategia. 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