{"id":11102,"date":"2020-03-11T17:59:01","date_gmt":"2020-03-11T16:59:01","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=11102"},"modified":"2022-07-26T15:10:57","modified_gmt":"2022-07-26T13:10:57","slug":"email-presentacion-empresa","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/email-presentacion-empresa\/","title":{"rendered":"C\u00f3mo crear el primer email de presentaci\u00f3n comercial de tu empresa\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00bfQuieres saber <\/span><strong>c\u00f3mo hacer el primer email de presentaci\u00f3n de tu empresa<\/strong><span style=\"font-weight: 400;\">? El <\/span><strong>email de presentaci\u00f3n comercial<\/strong><span style=\"font-weight: 400;\">&nbsp;es un correo electr\u00f3nico que tendr\u00e1 mucho impacto sobre el p\u00fablico, ya que suele ser el primero de todos, la <\/span><strong>primera toma de contacto<\/strong><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Precisamente por este motivo, habr\u00e1 que tener en cuenta la <\/span><strong>composici\u00f3n del email, lo que se debe decir, lo que no y c\u00f3mo debe ser su estructura. <\/strong><span style=\"font-weight: 400;\">Vamos a mostrarte algunos de los consejos m\u00e1s importantes a la hora de <\/span><strong>crear un email comercial de presentaci\u00f3n de empresa.<\/strong><\/p>\n<h2><strong>Tipo de contenido<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">En este correo electr\u00f3nico <\/span><strong>no queremos ofrecer contenido de venta directamente.<\/strong><span style=\"font-weight: 400;\"> Se trata de una presentaci\u00f3n, <\/span><strong>no debes ser intrusivo<\/strong><span style=\"font-weight: 400;\"> y ya de primeras enfocarte en la venta, porque eso genera rechazo en el usuario que lo lee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo que se debe hacer en este caso es todo lo contrario, simplemente <\/span><strong>informar sobre lo que hace la empresa, c\u00f3mo lo hace, beneficios que ofrece y buenas pr\u00e1cticas.<\/strong><span style=\"font-weight: 400;\"> Recuerda siempre que no est\u00e1s vendiendo, sino que te est\u00e1s dando a conocer para <\/span><strong>forjar una relaci\u00f3n<\/strong><span style=\"font-weight: 400;\"> que, tal vez en el futuro, suponga la venta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos son los <\/span><strong>tipos de contenido que puedes ofrecer en tu email de presentaci\u00f3n:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Misi\u00f3n<\/strong><span style=\"font-weight: 400;\"> de tu empresa: cu\u00e1l es su labor o actividad.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Visi\u00f3n<\/strong><span style=\"font-weight: 400;\"> de tu empresa: objetivo primario, a donde quieres llegar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Valores<\/strong><span style=\"font-weight: 400;\"> que sigue: c\u00f3mo es la empresa, en qu\u00e9 cree.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Beneficios<\/strong><span style=\"font-weight: 400;\"> de trabajar contigo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>RSC:<\/strong><span style=\"font-weight: 400;\"> si apoya alguna causa.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Contenido adicional informativo<\/strong><span style=\"font-weight: 400;\"> a trav\u00e9s de enlaces o CTA: cat\u00e1logos, presentaci\u00f3n PDF, datos, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Siempre teniendo en cuenta que <\/span><strong>debe ser un email breve,<\/strong><span style=\"font-weight: 400;\"> ya que nadie quiere leer mucha informaci\u00f3n. No hace falta incluirlos todos, pero te pueden servir para orientarte.<\/span><\/p>\n<h2><strong>Incluir CTA<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Es muy importante incluir <a href=\"https:\/\/acumbamail.com\/glosario\/llamada-a-la-accion\/\">llamadas a la acci\u00f3n o <\/a><\/span><strong>CTA amigables y no intrusivos. <\/strong><span style=\"font-weight: 400;\">Es decir, no vamos a incluir botones de \u201cCompra ahora\u201d o \u201cEntra ya\u201d, sino que ser\u00e1n botones simplemente para <\/span><strong>ofrecer m\u00e1s informaci\u00f3n<\/strong><span style=\"font-weight: 400;\"> \u201cVer m\u00e1s\u201d, \u201cPonerme en contacto\u201d, \u201cDescargar cat\u00e1logo\u201d, etc.<\/span><\/p>\n<h2><strong>Aspecto visual<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Como en cualquier correo electr\u00f3nico, es <\/span><strong>muy importante llamar la atenci\u00f3n<\/strong><span style=\"font-weight: 400;\"> de la persona que lo va a leer. Piensa que lo primero que ven sobre ti es <\/span><strong>el asunto del email,<\/strong><span style=\"font-weight: 400;\"> por lo que debe estar enfocado a <\/span><strong>invitar y generar curiosidad<\/strong><span style=\"font-weight: 400;\">. Puedes <\/span><strong>apoyarte con el texto de <\/strong><strong><em>preview<\/em><\/strong> <span style=\"font-weight: 400;\">tambi\u00e9n, que se ve en la bandeja de entrada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Siempre es de agradecer que el email tenga una <\/span><strong>estructura visual agradable, <\/strong><span style=\"font-weight: 400;\">con alg\u00fan toque del <\/span><strong>color corporativo.<\/strong><span style=\"font-weight: 400;\"> Tambi\u00e9n es importante que tengas en cuenta elementos como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Im\u00e1genes<\/strong><span style=\"font-weight: 400;\">: si vas a hablar de tu equipo, instalaciones o quieres destacar alg\u00fan proceso visual, es muy conveniente que incluyas alguna imagen, pero sin abusar. Adem\u00e1s, ayudan al usuario a hacerse una idea sobre tu empresa.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/acumbamail.com\/blog\/emoticonos-para-tus-campanas-de-email-marketing\/\"><strong>Iconos<\/strong><\/a><span style=\"font-weight: 400;\">: si vas a presentar ventajas o tu misi\u00f3n y valores, ayuda a llamar la atenci\u00f3n incluir iconos (no emojis, sino iconos predise\u00f1ados) que ayuden a completar el significado. Por ejemplo, si tu empresa tiene acciones para preservar el medioambiente, se puede poner un icono de un \u00e1rbol o de una hoja.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Como puedes ver, las bases para crear tu <\/span><strong>primer email de presentaci\u00f3n comercial de tu empresa<\/strong><span style=\"font-weight: 400;\"> son sencillas. Siguiendo estos consejos puedes llegar a crear un correo que llame la atenci\u00f3n y <\/span><strong>empezar a forjar nuevas relaciones econ\u00f3micas<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres saber c\u00f3mo hacer el primer email de presentaci\u00f3n de tu empresa? El email de presentaci\u00f3n comercial&nbsp;es un correo electr\u00f3nico que tendr\u00e1 mucho impacto sobre el p\u00fablico, ya que suele ser el primero de todos, la primera toma de contacto. Precisamente por este motivo, habr\u00e1 que tener en cuenta la composici\u00f3n del email, lo que [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":11101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1633],"tags":[],"class_list":["post-11102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-primeros-pasos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear el email de presentaci\u00f3n de tu empresa<\/title>\n<meta name=\"description\" content=\"Te explicamos las claves para hacer un email que presente a tu empresa de manera efectiva para causar una buena primera impresi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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