{"id":11054,"date":"2020-02-28T12:06:32","date_gmt":"2020-02-28T11:06:32","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=11054"},"modified":"2022-08-07T10:30:34","modified_gmt":"2022-08-07T08:30:34","slug":"neuromarketing-campana-newsletter","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/neuromarketing-campana-newsletter\/","title":{"rendered":"C\u00f3mo aplicar el neuromarketing a nuestra campa\u00f1a de newsletter"},"content":{"rendered":"<p>Existen muchas <strong>empresas que emplean t\u00e9cnicas de <a href=\"https:\/\/acumbamail.com\/glosario\/neuromarketing\/\">neuromarketing<\/a><\/strong> en sus tiendas f\u00edsicas y online. Por este motivo, hoy te vamos a mostrar c\u00f3mo lo est\u00e1n haciendo estas empresas para que puedas aplicarlo por ti mismo en tus <strong>campa\u00f1as de email marketing.<\/strong><\/p>\n\n<h2>C\u00f3mo aplicar el neuromarketing en una empresa<\/h2>\n<p>Si bien es cierto que el neuromarketing tiene muchas aplicaciones en las tiendas y locales f\u00edsicos debido a que afecta a m\u00e1s sentidos, tambi\u00e9n tiene un <strong>sinf\u00edn de posibilidades a nivel online.<\/strong><\/p>\n<p>Muchas de las <strong>empresas que utilizan neuromarketing<\/strong> lo aplican en sus p\u00e1ginas web, en sus anuncios online en Google o redes sociales y en campa\u00f1as de email marketing, newsletters o <a href=\"https:\/\/acumbamail.com\/sms-marketing\/\">SMS marketing<\/a>.<\/p>\n<h2>Ejemplos de neuromarketing<\/h2>\n<p>Vamos a mostrarte algunos <strong>ejemplos y t\u00e9cnicas de neuromarketing, <\/strong>principalmente visual, que puedes aplicar en tus newsletters o campa\u00f1as de SMS marketing.<\/p>\n<h3>Precios<\/h3>\n<p>Nuestro cerebro tiene tendencia a ver principalmente <strong>el primer n\u00famero o n\u00fameros con decimales en los precios.<\/strong> Por este motivo, no es muy habitual mostrar los precios redondos como 24 \u20ac o 50 \u20ac, sino que lo com\u00fan es utilizar decimales.<\/p>\n<p>Principalmente se utilizan <strong>precios que acaben en 99 o 95,<\/strong> como 24,99 \u20ac o 49,95 \u20ac, ya que, de este modo, el cerebro lo percibe como un precio m\u00e1s reducido.<\/p>\n<p>Si vas a poner precios en tus newsletters, tambi\u00e9n tendr\u00e1s que tener en cuenta que en periodo de rebajas es importante <strong>poner al lado o encima el precio anterior tachado,<\/strong> por ejemplo 24,99 \u20ac 16,99 \u20ac. De esta forma se ve una progresi\u00f3n en el precio y el cerebro lo procesa de forma que entiende que <strong>estamos ahorrando<\/strong> determinada cantidad de dinero.<\/p>\n<p>Se puede poner <strong>adicionalmente el porcentaje de descuento,<\/strong> como 35 % dto., pero funciona mucho mejor poniendo el precio anterior tachado.<\/p>\n<h3>Eye Tracking y mapas de calor<\/h3>\n<p>El Eye Tracking no es una aplicaci\u00f3n en s\u00ed, sino que es una t\u00e9cnica. Con esta t\u00e9cnica se puede <strong>estudiar la mirada del usuario<\/strong> y ver qu\u00e9 elementos de la newsletter llaman m\u00e1s la atenci\u00f3n, para luego disponerlos de la forma \u00f3ptima.<\/p>\n<p>Muchas <strong>herramientas de newsletters<\/strong> ofrecen una opci\u00f3n para ver el<strong><a href=\"https:\/\/acumbamail.com\/blog\/mapa-de-calor-web\/\"> mapa de calor<\/a>,<\/strong> que nos dice d\u00f3nde los usuarios hacen m\u00e1s clics. Esto nos puede servir como t\u00e9cnica de similar al Eye Tracking para mejorar la colocaci\u00f3n de los CTA y las im\u00e1genes.<\/p>\n<h3>Urgencia<\/h3>\n<p>Es un principio b\u00e1sico, pero cuando enviamos una newsletter indicando urgencia como que una <strong>oferta es por tiempo limitado o que hay unidades limitadas,<\/strong> se genera una sensaci\u00f3n de urgencia en el cerebro que hace actuar de forma m\u00e1s impulsiva.<\/p>\n<h3>Im\u00e1genes<\/h3>\n<p>Las im\u00e1genes son important\u00edsimas en el e-mail marketing. Debes entender que el cerebro tiene tendencia a <strong>interpretar las im\u00e1genes y a acabar aquellas que no est\u00e1n acabadas,<\/strong> por lo que puedes jugar con ese factor para aplicarlo y llamar la atenci\u00f3n de los usuarios. Vamos a ver dos ejemplos recientes:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/fotos.subefotos.com\/f3bbaed75962523dead823d86f1ba08co.png\" \/><\/p>\n<p>Con un solo vistazo se entiende el mensaje que quiere transmitir Burger King, sin conservantes artificiales.<\/p>\n<p>Coca Cola juega con la mente con esa sencilla campa\u00f1a, en la que el usuario tiende a completar la forma de la botella en su cerebro.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/fotos.subefotos.com\/c15cf636454c58aa132c4d75e0e15eabo.png\" \/><\/p>\n<p>En resumen, hemos visto c\u00f3mo las empresas aplican el neuromarketing y ahora gracias a esta peque\u00f1a base puedes empezar a utilizar estas t\u00e9cnicas en tus newsletters. Si consigues encontrar tu t\u00e9cnica adecuada, podr\u00e1s conseguir un gran beneficio en ventas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existen muchas empresas que emplean t\u00e9cnicas de neuromarketing en sus tiendas f\u00edsicas y online. Por este motivo, hoy te vamos a mostrar c\u00f3mo lo est\u00e1n haciendo estas empresas para que puedas aplicarlo por ti mismo en tus campa\u00f1as de email marketing. C\u00f3mo aplicar el neuromarketing en una empresa Si bien es cierto que el neuromarketing [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":11053,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1634],"tags":[],"class_list":["post-11054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-avanzado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo aplicar el neuromarketing a nuestra campa\u00f1a de newsletter<\/title>\n<meta name=\"description\" content=\"El neuromarketing es una t\u00e9cnica que se basa en intentar influir en los sentidos del cliente. 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Tambi\u00e9n puede ayudarte a mejorar tu newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acumbamail.com\/blog\/neuromarketing-campana-newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Acumbamail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Acumbamail\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-28T11:06:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-07T08:30:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/02\/neuromarketing-elurnet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"567\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo D\u00edaz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pablo.diaz@acumbamail.com\" \/>\n<meta name=\"twitter:site\" content=\"@acumbamail\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo D\u00edaz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acumbamail.com\/blog\/neuromarketing-campana-newsletter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/neuromarketing-campana-newsletter\/\"},\"author\":{\"name\":\"Pablo D\u00edaz\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e\"},\"headline\":\"C\u00f3mo aplicar el neuromarketing a nuestra campa\u00f1a de newsletter\",\"datePublished\":\"2020-02-28T11:06:32+00:00\",\"dateModified\":\"2022-08-07T08:30:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/neuromarketing-campana-newsletter\/\"},\"wordCount\":599,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/neuromarketing-campana-newsletter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/02\/neuromarketing-elurnet.jpg\",\"articleSection\":[\"Email marketing avanzado\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/acumbamail.com\/blog\/neuromarketing-campana-newsletter\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acumbamail.com\/blog\/neuromarketing-campana-newsletter\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/neuromarketing-campana-newsletter\/\",\"name\":\"C\u00f3mo aplicar el neuromarketing a nuestra campa\u00f1a de newsletter\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/neuromarketing-campana-newsletter\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/neuromarketing-campana-newsletter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/02\/neuromarketing-elurnet.jpg\",\"datePublished\":\"2020-02-28T11:06:32+00:00\",\"dateModified\":\"2022-08-07T08:30:34+00:00\",\"description\":\"El neuromarketing es una t\u00e9cnica que se basa en intentar influir en los sentidos del cliente. 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