{"id":11041,"date":"2020-02-28T09:41:41","date_gmt":"2020-02-28T08:41:41","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=11041"},"modified":"2022-08-07T11:16:22","modified_gmt":"2022-08-07T09:16:22","slug":"crear-campana-sms-perfecta","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/","title":{"rendered":"C\u00f3mo crear la campa\u00f1a de SMS perfecta"},"content":{"rendered":"<p>\u00bfQuieres aprender a crear una <strong><a href=\"https:\/\/acumbamail.com\/sms-marketing\/\">campa\u00f1a de SMS marketing<\/a><\/strong> exitosa? Te ense\u00f1amos todo lo que hay que tener en cuenta para que empieces a crear y enviar tus campa\u00f1as de <a href=\"https:\/\/acumbamail.com\/sms-masivo\/\">SMS masivos<\/a> de manera sencilla y efectiva.<\/p>\n\n<h2>1. Define el objetivo y establece la estrategia<\/h2>\n<p>Para que tu <strong><a href=\"https:\/\/acumbamail.com\/enviar-sms\/\">env\u00edo de SMS<\/a><\/strong> sea exitosa lo primero que debes hacer es <strong>definir el objetivo.<\/strong> \u00bfQuieres conseguir m\u00e1s ventas? \u00bfEs el lanzamiento de un producto o una campa\u00f1a de rebajas? \u00bfBuscas que la gente se inscriba a tu club de socios?<\/p>\n<p>Una vez determinado el objetivo, habr\u00e1 que <strong>decidir la estrategia que implementar. <\/strong>Es decir, tendr\u00e1s que elegir qu\u00e9 vas a hacer con respecto a ese objetivo. Por ejemplo, si la idea es aumentar las ventas, podr\u00edas ofrecer un peque\u00f1o descuento o alguna motivaci\u00f3n para que accedan a tu sitio web.<\/p>\n<h2>2. Herramientas de SMS marketing<\/h2>\n<p>Utiliza una buena <strong>herramienta de SMS marketing<\/strong> que te permita crear tus campa\u00f1as de <strong>forma f\u00e1cil incluso sin conocimientos,<\/strong> por ejemplo la que ofrecemos en Acumbamail. Con una buena herramienta de SMS marketing podr\u00e1s <strong>programar los env\u00edos en el horario que elijas, personalizar el remitente, <a href=\"https:\/\/acumbamail.com\/landing-pages\/\">crear landing pages<\/a>, consultar y analizar los datos,<\/strong> etc.<\/p>\n<h2>3. Sintetiza el mensaje<\/h2>\n<p>Cuando sepas cu\u00e1l es el mensaje que quieres dar, tienes que asegurarte de que sea <strong>breve y resuma la idea que quieres transmitir.<\/strong> Un mensaje directo que incluya las <strong>palabras clave<\/strong> que quieres reflejar es la mejor forma de llamar la atenci\u00f3n. Por ejemplo, en una campa\u00f1a de rebajas este podr\u00eda ser un buen mensaje SMS:<\/p>\n<p><em>\u00a1-30 % en REBAJAS antes que nadie! C\u00f3digo online RB2020, hasta 29\/02. Info tienda.com\/RB2020 \/ Baja: tienda.com\/stop<\/em><\/p>\n<p>Recuerda que cada mensaje <strong>debe incluir la informaci\u00f3n sobre c\u00f3mo darse de baja<\/strong> para cumplir con la ley.<\/p>\n<h2>4. Incorpora enlaces<\/h2>\n<p>Como hemos mostrado en el ejemplo anterior, es importante <strong>incluir links directos<\/strong> a la p\u00e1gina objetivo o a una landing espec\u00edfica creada para la campa\u00f1a. As\u00ed, las personas podr\u00e1n acceder directamente desde el SMS; debes <strong>pon\u00e9rselo f\u00e1cil para que entren en tu web<\/strong>.<\/p>\n<h2>5. Crea landing pages para derivar a ellas desde tus campa\u00f1as de SMS<\/h2>\n<p>Si tu objetivo es espec\u00edfico, como que contraten un servicio determinado o que compren un producto concreto, las <strong>landing pages<\/strong> son una buena idea para conseguirlo. Estas p\u00e1ginas se crean espec\u00edficamente para que no est\u00e9n dentro del men\u00fa principal y los usuarios no tengan la posibilidad de \u201cperderse\u201d en otras partes de la web. Adem\u00e1s, est\u00e1n<strong> bien adaptadas a la versi\u00f3n m\u00f3vil,<\/strong> que es desde donde acceder\u00e1n.<\/p>\n<h2>6. Determina la frecuencia y el momento de env\u00edo<\/h2>\n<p>Las campa\u00f1as de SMS <strong>no deben enviarse de forma muy seguida<\/strong> ya que son m\u00e1s personales porque llegan directamente al tel\u00e9fono m\u00f3vil. Por este motivo, es recomendable <strong>enviar SMS solo en determinadas ocasiones especiales o campa\u00f1as muy destacadas.<\/strong> Por ejemplo, campa\u00f1as como rebajas o navidad y momentos en los que ofrezcas algo especial como un descuento por cumplea\u00f1os.<\/p>\n<h2>7. Consulta los informes y analiza los resultados<\/h2>\n<p>Mediante el an\u00e1lisis de las m\u00e9tricas m\u00e1s importantes, podr\u00e1s valorar el \u00e9xito de tu campa\u00f1a y el impacto que ha tenido. Analizar con detalle estos valores te ayudar\u00e1 a mejorar tus futuros env\u00edos y mejorar tus resultados.<\/p>\n<p>Como puedes ver, <strong>crear una campa\u00f1a de SMS marketing es sencillo<\/strong> si se definen las bases de la campa\u00f1a teniendo en cuenta los objetivos. Si quieres profundizar m\u00e1s sobre este canal publicitario y saber c\u00f3mo exprimirlo al m\u00e1ximo, visita nuestra gu\u00eda completa al respecto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres aprender a crear una campa\u00f1a de SMS marketing exitosa? Te ense\u00f1amos todo lo que hay que tener en cuenta para que empieces a crear y enviar tus campa\u00f1as de SMS masivos de manera sencilla y efectiva. 1. Define el objetivo y establece la estrategia Para que tu env\u00edo de SMS sea exitosa lo primero [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":11039,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[854],"tags":[],"class_list":["post-11041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear la campa\u00f1a de SMS perfecta<\/title>\n<meta name=\"description\" content=\"Te explicamos 6 claves para crear una campa\u00f1a de SMS marketing perfecta, con la que podr\u00e1s contactar con tus clientes mediante este canal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear la campa\u00f1a de SMS perfecta\" \/>\n<meta property=\"og:description\" content=\"Te explicamos 6 claves para crear una campa\u00f1a de SMS marketing perfecta, con la que podr\u00e1s contactar con tus clientes mediante este canal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Acumbamail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Acumbamail\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-28T08:41:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-07T09:16:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/02\/sms-acumba.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"567\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo D\u00edaz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pablo.diaz@acumbamail.com\" \/>\n<meta name=\"twitter:site\" content=\"@acumbamail\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo D\u00edaz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/\"},\"author\":{\"name\":\"Pablo D\u00edaz\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e\"},\"headline\":\"C\u00f3mo crear la campa\u00f1a de SMS perfecta\",\"datePublished\":\"2020-02-28T08:41:41+00:00\",\"dateModified\":\"2022-08-07T09:16:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/\"},\"wordCount\":635,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/02\/sms-acumba.jpg\",\"articleSection\":[\"SMS\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/\",\"name\":\"C\u00f3mo crear la campa\u00f1a de SMS perfecta\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/02\/sms-acumba.jpg\",\"datePublished\":\"2020-02-28T08:41:41+00:00\",\"dateModified\":\"2022-08-07T09:16:22+00:00\",\"description\":\"Te explicamos 6 claves para crear una campa\u00f1a de SMS marketing perfecta, con la que podr\u00e1s contactar con tus clientes mediante este canal.\",\"breadcrumb\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#primaryimage\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/02\/sms-acumba.jpg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/02\/sms-acumba.jpg\",\"width\":850,\"height\":567,\"caption\":\"C\u00f3mo crear la campa\u00f1a de SMS perfecta\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Acumbamail\",\"item\":\"https:\/\/acumbamail.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SMS\",\"item\":\"https:\/\/acumbamail.com\/blog\/category\/sms\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"C\u00f3mo crear la campa\u00f1a de SMS perfecta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#website\",\"url\":\"https:\/\/acumbamail.com\/blog\/\",\"name\":\"Blog de Acumbamail\",\"description\":\"Blog sobre email marketing y marketing online\",\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acumbamail.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\",\"name\":\"Acumbamail\",\"url\":\"https:\/\/acumbamail.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg\",\"width\":1,\"height\":1,\"caption\":\"Acumbamail\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Acumbamail\",\"https:\/\/x.com\/acumbamail\",\"https:\/\/es.linkedin.com\/company\/acumbamail\",\"https:\/\/www.youtube.com\/channel\/UCTBXceaOBLUqC0bdUXc2PDA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e\",\"name\":\"Pablo D\u00edaz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg\",\"caption\":\"Pablo D\u00edaz\"},\"description\":\"Soy licenciado en Comunicaci\u00f3n Audiovisual y, actualmente, Senior Marketing Specialist en Acumbamail. Antes, vend\u00eda papel en Dunder Mifflin.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/pablodiazgimenez\/\",\"https:\/\/x.com\/pablo.diaz@acumbamail.com\"],\"url\":\"https:\/\/acumbamail.com\/blog\/author\/pablo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo crear la campa\u00f1a de SMS perfecta","description":"Te explicamos 6 claves para crear una campa\u00f1a de SMS marketing perfecta, con la que podr\u00e1s contactar con tus clientes mediante este canal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo crear la campa\u00f1a de SMS perfecta","og_description":"Te explicamos 6 claves para crear una campa\u00f1a de SMS marketing perfecta, con la que podr\u00e1s contactar con tus clientes mediante este canal.","og_url":"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/","og_site_name":"Blog de Acumbamail","article_publisher":"https:\/\/www.facebook.com\/Acumbamail","article_published_time":"2020-02-28T08:41:41+00:00","article_modified_time":"2022-08-07T09:16:22+00:00","og_image":[{"width":850,"height":567,"url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/02\/sms-acumba.jpg","type":"image\/jpeg"}],"author":"Pablo D\u00edaz","twitter_card":"summary_large_image","twitter_creator":"@pablo.diaz@acumbamail.com","twitter_site":"@acumbamail","twitter_misc":{"Escrito por":"Pablo D\u00edaz","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#article","isPartOf":{"@id":"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/"},"author":{"name":"Pablo D\u00edaz","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e"},"headline":"C\u00f3mo crear la campa\u00f1a de SMS perfecta","datePublished":"2020-02-28T08:41:41+00:00","dateModified":"2022-08-07T09:16:22+00:00","mainEntityOfPage":{"@id":"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/"},"wordCount":635,"commentCount":0,"publisher":{"@id":"https:\/\/acumbamail.com\/blog\/#organization"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#primaryimage"},"thumbnailUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/02\/sms-acumba.jpg","articleSection":["SMS"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/","url":"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/","name":"C\u00f3mo crear la campa\u00f1a de SMS perfecta","isPartOf":{"@id":"https:\/\/acumbamail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#primaryimage"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#primaryimage"},"thumbnailUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/02\/sms-acumba.jpg","datePublished":"2020-02-28T08:41:41+00:00","dateModified":"2022-08-07T09:16:22+00:00","description":"Te explicamos 6 claves para crear una campa\u00f1a de SMS marketing perfecta, con la que podr\u00e1s contactar con tus clientes mediante este canal.","breadcrumb":{"@id":"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#primaryimage","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/02\/sms-acumba.jpg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2020\/02\/sms-acumba.jpg","width":850,"height":567,"caption":"C\u00f3mo crear la campa\u00f1a de SMS perfecta"},{"@type":"BreadcrumbList","@id":"https:\/\/acumbamail.com\/blog\/crear-campana-sms-perfecta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Acumbamail","item":"https:\/\/acumbamail.com\/blog\/"},{"@type":"ListItem","position":2,"name":"SMS","item":"https:\/\/acumbamail.com\/blog\/category\/sms\/"},{"@type":"ListItem","position":3,"name":"C\u00f3mo crear la campa\u00f1a de SMS perfecta"}]},{"@type":"WebSite","@id":"https:\/\/acumbamail.com\/blog\/#website","url":"https:\/\/acumbamail.com\/blog\/","name":"Blog de Acumbamail","description":"Blog sobre email marketing y marketing online","publisher":{"@id":"https:\/\/acumbamail.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acumbamail.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/acumbamail.com\/blog\/#organization","name":"Acumbamail","url":"https:\/\/acumbamail.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg","width":1,"height":1,"caption":"Acumbamail"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Acumbamail","https:\/\/x.com\/acumbamail","https:\/\/es.linkedin.com\/company\/acumbamail","https:\/\/www.youtube.com\/channel\/UCTBXceaOBLUqC0bdUXc2PDA"]},{"@type":"Person","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e","name":"Pablo D\u00edaz","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg","caption":"Pablo D\u00edaz"},"description":"Soy licenciado en Comunicaci\u00f3n Audiovisual y, actualmente, Senior Marketing Specialist en Acumbamail. Antes, vend\u00eda papel en Dunder Mifflin.","sameAs":["https:\/\/www.linkedin.com\/in\/pablodiazgimenez\/","https:\/\/x.com\/pablo.diaz@acumbamail.com"],"url":"https:\/\/acumbamail.com\/blog\/author\/pablo\/"}]}},"lang":"es","translations":{"es":11041},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/11041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/comments?post=11041"}],"version-history":[{"count":13,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/11041\/revisions"}],"predecessor-version":[{"id":24756,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/11041\/revisions\/24756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/media\/11039"}],"wp:attachment":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/media?parent=11041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/categories?post=11041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/tags?post=11041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}