{"id":1087,"date":"2015-09-21T10:15:24","date_gmt":"2015-09-21T08:15:24","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=1087"},"modified":"2022-08-08T11:29:07","modified_gmt":"2022-08-08T09:29:07","slug":"campanas-email-marketing-regreso-clases","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/campanas-email-marketing-regreso-clases\/","title":{"rendered":"Campa\u00f1as de email marketing en el regreso a clases"},"content":{"rendered":"<p>Llegan el <strong>oto\u00f1o<\/strong> y la <strong>vuelta a la rutina<\/strong>. Sea cual sea tu rubro, las <strong>campa\u00f1as de email marketing en el regreso a clases<\/strong>, o al trabajo, tambi\u00e9n pueden ayudarte a conectar con tu audiencia.<\/p>\n<p>Termina el verano y nos toca volver manos a la obra a retomar las rutinas del d\u00eda a d\u00eda. Como ya hemos dicho antes, lo m\u00e1s importante a la hora de conectar con tus suscriptores es hacerte presente de una forma creativa y original en sus momentos m\u00e1s importantes. Y s\u00ed, el <strong>regreso a clases<\/strong> o al trabajo, marca un momento cumbre en el a\u00f1o. T\u00fa tienes que estar ah\u00ed, contando a tus audiencias qu\u00e9 les puedes aportar en esta \u00e9poca espec\u00edfica.<\/p>\n<h2>La vuelta al &#8220;cole&#8221; y las campa\u00f1as de Email Marketing<\/h2>\n<p>No se trata de estar por estar o de aparecer sin sentido. La idea es encontrar -desde tu negocio o marca- la manera de aportar valor con sentido de oportunidad.<\/p>\n<p>Algunas ideas que te dejamos para tus campa\u00f1as de emailing en el regreso a clases:<\/p>\n<ul>\n<li><strong>Productos o servicios<\/strong> que puedas ofrecer ideales para esta \u00e9poca del a\u00f1o: ropa y accesorios escolares (o para la oficina), impresiones y personalizaci\u00f3n, accesorios de oto\u00f1o, comidas preparadas, escapadas oto\u00f1ales, etc. Todo lo que puedas ofrecer para hacer de la <strong>vuelta a la rutina<\/strong> un trago m\u00e1s f\u00e1cil.<\/li>\n<li><strong>Ofertas o rebajas<\/strong> especiales para esta \u00e9poca del a\u00f1o.<\/li>\n<li><strong>Descuentos<\/strong> para escolares.<\/li>\n<li>Promover <strong>actividades y eventos para el oto\u00f1o<\/strong>: encuentros, peque\u00f1as charlas motivacionales, orientaci\u00f3n para retomar las rutinas, deportes o ejercicios para perder los kilos dem\u00e1s ganados en verano, etc.<\/li>\n<li><strong>Listas de reproducci\u00f3n<\/strong> especiales para el <strong>oto\u00f1o<\/strong>, acompa\u00f1ar la actividad f\u00edsica o motivar el d\u00eda a d\u00eda.<\/li>\n<li><strong>V\u00eddeos<\/strong> emocionales con un mensaje positivo o humor\u00edstico.<\/li>\n<li><strong>Mensajes<\/strong> dedicados a conectar e impactar.<\/li>\n<li>Alg\u00fan <strong>sorteo, actividad ben\u00e9fica<\/strong> o simplemente tener un <strong>detalle<\/strong> con tus suscriptores: regalarles un descuento, invitarles la primera ca\u00f1a&#8230; porque s\u00ed, porque lo valen y los quieres animar en la <strong>vuelta a la rutina<\/strong>.<\/li>\n<li><strong>Contenidos \u00fatiles<\/strong> para estas fechas: recetas pr\u00e1cticas para las meriendas de los peques, c\u00f3mo comer balanceado, comidas nutritivas para la vuelta a la oficina, outfits y tendencias para el oto\u00f1o, c\u00f3mo preparar agendas y tareas, etc.<\/li>\n<li><strong>Informaci\u00f3n<\/strong> que permita a tus suscriptores ponerse al d\u00eda sobre lo que ha pasado estos meses en el sector en el que se desenvuelven: c\u00f3mo est\u00e1 la competencia, la econom\u00eda, cu\u00e1les son los retos m\u00e1s importantes a los que deber\u00e1n enfrentarse este \u00faltimo trimestre, etc.<\/li>\n<\/ul>\n<p>Consejos adicionales:<\/p>\n<ul>\n<li><strong>Insp\u00edrate:<\/strong> Ser original siempre te diferenciar\u00e1 de tu competencia. Los amigos de <a href=\"http:\/\/www.informabtl.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">InformaBTL<\/a> han rese\u00f1ado dos divertidas campa\u00f1as de retailers espa\u00f1oles que han destacado en este<strong> regreso a clases<\/strong>, revisa su art\u00edculo <a href=\"http:\/\/Dos divertidas campa\u00f1as en honor al regreso a clases creadas por retailers\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a> para que veas de qu\u00e9 hablamos.<\/li>\n<li>Recuerda incluir en el dise\u00f1o una est\u00e9tica renovada y en l\u00ednea con los <strong>colores y tendencias del oto\u00f1o<\/strong>.<\/li>\n<li>Mant\u00e9n un texto <strong>simple<\/strong> y un lenguaje <strong>honesto<\/strong> que te conecte con tus audiencias.<\/li>\n<li><strong>Segmenta<\/strong> adecuadamente tu base de datos antes de enviar la campa\u00f1a. Si es necesario, prepara campa\u00f1as distintas para tus diferentes p\u00fablicos, recuerda la base del email marketing.<\/li>\n<li>Ve revisando las fechas clave que se aproximan para <strong>cerrar el a\u00f1o<\/strong> y armar tu planificaci\u00f3n.<\/li>\n<li>Siempre <strong>responsize<\/strong>. Con nuestro editor lo puedes hacer autom\u00e1ticamente.<\/li>\n<li><strong>checklist<\/strong> antes de enviar tu campa\u00f1a.<\/li>\n<\/ul>\n<p>Desde luego, nosotros no hemos tenido muchas vacaciones, as\u00ed que&nbsp;estamos al 100% y totalmente disponibles para atender tus dudas. Entra en nuestra plataforma y comienza a crear \ud83d\ude42<\/p>\n<p>T\u00fa creas el contenido. Nosotros lo enviamos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Llegan el oto\u00f1o y la vuelta a la rutina. Sea cual sea tu rubro, las campa\u00f1as de email marketing en el regreso a clases, o al trabajo, tambi\u00e9n pueden ayudarte a conectar con tu audiencia. Termina el verano y nos toca volver manos a la obra a retomar las rutinas del d\u00eda a d\u00eda. Como [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1as de email marketing en el regreso a clases<\/title>\n<meta name=\"description\" content=\"Sea cual sea tu rubro, las campa\u00f1as de email marketing en el regreso a clases, o al trabajo, tambi\u00e9n pueden conectarte con tu audiencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/campanas-email-marketing-regreso-clases\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as de email marketing en el regreso a clases\" \/>\n<meta property=\"og:description\" content=\"Llega el oto\u00f1o y vuelta a la rutina. 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