{"id":10795,"date":"2019-12-10T12:25:20","date_gmt":"2019-12-10T11:25:20","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=10795"},"modified":"2022-08-08T11:56:23","modified_gmt":"2022-08-08T09:56:23","slug":"que-es-un-cname-y-para-que-sirve","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/que-es-un-cname-y-para-que-sirve\/","title":{"rendered":"CNAME (Canonical Name): qu\u00e9 es y para qu\u00e9 sirve"},"content":{"rendered":"

Al crear una p\u00e1gina web es normal que junto al dominio principal existan otros subdominios. Es entonces cuando cobra importancia la figura del CNAME.<\/strong> Es una cuesti\u00f3n algo t\u00e9cnica, pero tiene importancia a la hora de gestionar correctamente una p\u00e1gina web y las newsletters, por lo que es interesante profundizar un poco en este tema.<\/p>\n\n

CNAME, \u00bfqu\u00e9 es?<\/h2>\n

Un registro de este tipo nos ayuda a dirigir un subdominio a otro dominio que  act\u00faa de canonical<\/strong>. Con \u00e9l no apuntamos un dominio hacia una IP sino un dominio (subdominio en realidad) hacia el dominio principal.<\/p>\n

\"CNAME\"<\/p>\n

Para qu\u00e9 sirve un CNAME<\/h2>\n

En realidad opera como si fuera un alias. Es decir, que gracias a esta f\u00f3rmula un mismo dominio puede ser reconocido a trav\u00e9s de varios nombres.<\/strong><\/p>\n

\u00bfC\u00f3mo se configura un CNAME?<\/h2>\n

Hoy en d\u00eda la mayor\u00eda de los hostings ofrecen un servicio sencillo e intuitivo para crear o cambiar el CNAME.<\/p>\n

Lo habitual es acceder al panel de control de hosting<\/strong> y entrar en la secci\u00f3n de configuraci\u00f3n de DNS<\/strong> y luego a registros DNS.<\/strong> Aqu\u00ed suele haber una opci\u00f3n que permite crear nuevos registros indicando el subdominio (nombre que se le quiere dar) y la direcci\u00f3n de destino a la que se va a ser redirigido el usuario que acceda a trav\u00e9s del subdominio.<\/p>\n

Una vez que se propagan los cambios, el CNAME estar\u00e1 totalmente operativo y funcionar\u00e1 de la forma que hemos determinado.<\/p>\n

\u00bfQu\u00e9 importancia tiene el CNAME cuando se trata de hacer email marketing?<\/h2>\n

Crear una campa\u00f1a de marketing exige tiempo y esfuerzo, y nadie quiere que despu\u00e9s de pasar un tiempo dise\u00f1ando y creando el email perfecto Google lo acabe calificando como spam.<\/p>\n

Si ya es complicado que un usuario abra una newsletter, lo es todav\u00eda m\u00e1s si el correo no le llega a su bandeja de entrada sino a la carpeta de correo no deseado.<\/strong><\/p>\n

Puede ocurrir que Google nos acabe poniendo en su lista negra por usar enlaces de tracking con dominios que son compartidos por varias cuentas. Y la mejor forma de evitar esto es configurar un dominio que sea personalizado para la newsletter.<\/strong><\/p>\n

As\u00ed le estamos asegurando a Google que todos los correos est\u00e1n asociados a un determinado dominio, y evitamos que nos considere como un remitente sin confianza. El resultado es que aumentamos el ratio de correos que llegan a la bandeja de entrada <\/strong>en lugar de a la de spam.<\/p>\n

El tema del CNAME parece m\u00e1s complejo de lo que es, puesto que la configuraci\u00f3n es realmente f\u00e1cil y se puede hacer de forma casi autom\u00e1tica. Adem\u00e1s, si te equivocas siempre puedes borrarlo todo y volver a empezar.<\/p>\n

Si tienes un bolet\u00edn de noticias, lo mejor es que desde el primer momento uses el CNAME para crear un subdominio para tu newsletter<\/strong> que est\u00e9 vinculado con el dominio principal. Conseguir\u00e1s que Google no desconf\u00ede de tus env\u00edos y que tus correos electr\u00f3nicos lleguen a tus receptores. Es, por tanto, una herramienta m\u00e1s para conseguir el \u00e9xito en tus campa\u00f1as de marketing online, no la pases por alto.<\/p>\n

En Acumbamail, puedes utilizar el CNAME para configurar DKIM<\/a> y aumentar la entregabilidad de tus campa\u00f1as.<\/p>\n","protected":false},"excerpt":{"rendered":"

Al crear una p\u00e1gina web es normal que junto al dominio principal existan otros subdominios. Es entonces cuando cobra importancia la figura del CNAME. Es una cuesti\u00f3n algo t\u00e9cnica, pero tiene importancia a la hora de gestionar correctamente una p\u00e1gina web y las newsletters, por lo que es interesante profundizar un poco en este tema. […]<\/p>\n","protected":false},"author":22,"featured_media":17493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-10795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"\nQu\u00e9 es un CNAME (Canonical Name) y para qu\u00e9 sirve<\/title>\n<meta name=\"description\" content=\"Te contamos la importancia de un CNAME o Canonical Name para mejorar la entregabilidad de tus newsletter\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/que-es-un-cname-y-para-que-sirve\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es un CNAME (Canonical Name) y para 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