{"id":10773,"date":"2019-12-05T08:08:25","date_gmt":"2019-12-05T07:08:25","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=10773"},"modified":"2022-08-06T17:33:00","modified_gmt":"2022-08-06T15:33:00","slug":"opt-out-o-unsubscribe-que-es-y-como-reducirlo","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/opt-out-o-unsubscribe-que-es-y-como-reducirlo\/","title":{"rendered":"Opt out o unsubscribe: qu\u00e9 es y c\u00f3mo reducirlo"},"content":{"rendered":"<p>\u00bfSabes el significado de <strong>unsubscribe <\/strong>u <strong>opt out<\/strong>? En este art\u00edculo te explicamos todo lo que necesitas saber sobre opt out y su importancia en las campa\u00f1as de email marketing, as\u00ed como <strong>las mejores t\u00e9cnicas para reducir su tasa.<\/strong><\/p>\n\n<h2>Qu\u00e9 es el opt out o unsubscribe<\/h2>\n<p>El <strong>opt out <\/strong>o <strong>unsubscribe<\/strong> es una acci\u00f3n en la que los usuarios te comunican su <strong>intenci\u00f3n de dejar de recibir los correos electr\u00f3nicos<\/strong> que les env\u00edas.<\/p>\n<p>La tasa de opt out es algo a tener muy en cuenta en tus campa\u00f1as de email marketing, ya que <strong>ayuda a medir la efectividad<\/strong> de la misma en tiempo real, lo que da margen para hacer correcciones y ajustes.<\/p>\n<p>A pesar de que se debe tratar de mantener la tasa de desuscripci\u00f3n lo m\u00e1s baja posible, nunca debe dificultarse dicho proceso, pues tendr\u00e1 resultados negativos para ti. Puedes saber m\u00e1s al respecto en nuestro art\u00edculo en el que explicamos <a href=\"https:\/\/soporte.acumbamail.com\/article\/65-crear-campana-clasica#enlace-baja\" rel=\"nofollow\">or qu\u00e9 debes incluir un enlace de baja de tus campa\u00f1as de email<\/a><\/p>\n<h2>C\u00f3mo reducir la tasa de opt out<\/h2>\n<h3>Elegir bien la audiencia<\/h3>\n<p>Es importante <strong>elegir bien tu usuario objetivo y segmentar<\/strong> correctamente tus campa\u00f1as de email marketing, agrupando a los usuarios por caracter\u00edsticas o intereses comunes a los que enviarles un contenido similar con el que se sientan identificados.<\/p>\n<p>Si no segmentas bien a tu audiencia, perder\u00e1s la oportunidad de personalizar tus emails seg\u00fan los intereses de tus grupos de usuarios.<\/p>\n<h3>Adaptar el contenido al inter\u00e9s del usuario<\/h3>\n<p>El contenido de tus campa\u00f1as de email marketing tiene que estar <strong>pensado para atraer la atenci\u00f3n de los usuarios,<\/strong> por lo que tendr\u00e1s que generar un <strong>contenido que se adapte a sus intereses y no sea repetitivo ni insistente.<\/strong><\/p>\n<p>De lo contrario, correr\u00e1s el riesgo de perder muchos suscriptores debido a la p\u00e9rdida de inter\u00e9s en el contenido, reduciendo el impacto de futuras campa\u00f1as.<\/p>\n<h3>No saturar a los usuarios<\/h3>\n<p>Es recomendable <strong>evitar enviar demasiados emails<\/strong> a los usuarios, ya que si los saturas, tendr\u00e1s una gran tasa de unsubscribe o incluso puede ocurrir que todos tus futuros emails acaben en la carpeta de spam de muchos usuarios.<\/p>\n<p>Tambi\u00e9n debes tratar de <strong>no enviar contenidos muy extensos,<\/strong> intentando que sean de f\u00e1cil lectura e interpretaci\u00f3n.<\/p>\n<h2>C\u00f3mo facilitar la vuelta a la suscripci\u00f3n<\/h2>\n<p>Puedes realizar acciones como las que vamos a ver a continuaci\u00f3n para fomentar la suscripci\u00f3n de nuevos usuarios y <strong>la vuelta a la suscripci\u00f3n de los usuarios<\/strong> que han llevado a cabo la opci\u00f3n de opt out.<\/p>\n<h3>Ofertas exclusivas para suscriptores<\/h3>\n<p>Puedes lanzar <strong>ofertas exclusivas para suscriptores<\/strong> que beneficien a los que ya tienes, y a la misma vez fomenten la recuperaci\u00f3n de los que has perdido y la atracci\u00f3n de nuevos suscriptores. Tambi\u00e9n puedes hacer ofertas a antiguos suscriptores por su vuelta a la suscripci\u00f3n.<\/p>\n<p>Esto lo puedes hacer por tu cuenta si tienes un ecommerce o colaborando con empresas que est\u00e9n interesadas en ofrecer descuentos u ofertas a nuestros suscriptores.<\/p>\n<h3>Informaci\u00f3n privilegiada para suscriptores<\/h3>\n<p>Otro m\u00e9todo para volver a captar a los suscriptores perdidos y atraer nuevos es ofrecerles <strong>informaci\u00f3n exclusiva de su inter\u00e9s<\/strong>. Si les ofreces contenido que nadie m\u00e1s les puede dar, o, simplemente te especializas en una tem\u00e1tica que les interese, ser\u00e1 m\u00e1s probable que recuperes estos suscriptores y se apunten muchos nuevos.<\/p>\n<p>C\u00f3mo has visto, la tasa de <strong>opt out<\/strong> o <strong>unsubscribe<\/strong> es uno de los factores m\u00e1s importantes en tus campa\u00f1as de email marketing. Para <strong>mantener baja esta tasa,<\/strong> tendr\u00e1s que adaptar el contenido de tus emails a los usuarios y as\u00ed lograr que mantengan su inter\u00e9s en ellos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSabes el significado de unsubscribe u opt out? En este art\u00edculo te explicamos todo lo que necesitas saber sobre opt out y su importancia en las campa\u00f1as de email marketing, as\u00ed como las mejores t\u00e9cnicas para reducir su tasa. Qu\u00e9 es el opt out o unsubscribe El opt out o unsubscribe es una acci\u00f3n en [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":10772,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1633],"tags":[],"class_list":["post-10773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-primeros-pasos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opt out o unsubscribe: qu\u00e9 es y c\u00f3mo reducir su tasa<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo del blog de Acumbamail te contamos qu\u00e9 es el &quot;Opt Out&quot; o &quot;Unsubscribe&quot; y c\u00f3mo reducir su tasa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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