{"id":10770,"date":"2020-02-10T10:18:37","date_gmt":"2020-02-10T09:18:37","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=10770"},"modified":"2022-08-06T17:22:12","modified_gmt":"2022-08-06T15:22:12","slug":"bancos-de-video-para-email-marketing","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/bancos-de-video-para-email-marketing\/","title":{"rendered":"5 bancos que puedes usar para incluir videos en tus campa\u00f1as de email marketing"},"content":{"rendered":"

\u00bfHas pensado en utilizar v\u00eddeos en tus <\/span>campa\u00f1as de email marketing <\/strong><\/a>pero no sabes c\u00f3mo empezar? Te contamos la importancia de incluir este elemento multimedia en tus newsletters<\/a> y qu\u00e9 <\/span>bancos de v\u00eddeo<\/strong> elegir, tanto gratis como de pago.<\/span><\/p>\n\n\n\n

La importancia de los v\u00eddeos en campa\u00f1as de email marketing<\/h2>\n

En la actualidad, <\/span>los usuarios est\u00e1n sobresaturados <\/strong>con muchos est\u00edmulos visuales de empresas a nivel online, desde anuncios en Google hasta los emails. Por este motivo, podemos decir que <\/span>una buena campa\u00f1a de email marketing <\/strong>es aquella que <\/span>consigue llamar la atenci\u00f3n <\/strong>de los usuarios entre toda esa mara\u00f1a de est\u00edmulos.<\/span><\/p>\n

Utilizar <\/span>v\u00eddeos en nuestras campa\u00f1as de email marketing<\/strong> es una gran opci\u00f3n para conseguir ese toque de atenci\u00f3n distinto al resto de emails de otras empresas. El v\u00eddeo es un recurso al que los usuarios est\u00e1n acostumbrados y les gusta pero, adem\u00e1s, es una gran forma de enganchar al espectador desde los primeros 5 segundos y de <\/span>que le llegue el mensaje<\/strong> de forma m\u00e1s clara.<\/span><\/p>\n

Qu\u00e9 bancos de v\u00eddeo escoger para campa\u00f1as de email marketing<\/h2>\n

Si queremos elegir alg\u00fan v\u00eddeo para incluir en nuestros emails, podemos recurrir a uno de los muchos bancos de v\u00eddeos gratis o de pago que existen. Vamos a ver algunos de los <\/span>bancos de v\u00eddeos libres de derechos<\/strong> m\u00e1s relevantes del momento.<\/span><\/p>\n

Videezy<\/h3>\n

Este <\/span>banco de v\u00eddeos gratis de alta resoluci\u00f3n<\/strong> cuenta con una enorme cantidad de v\u00eddeos en calidades HD y 4K que nos pueden servir para nuestras campa\u00f1as de email. Tiene un buscador para <\/span>buscar por palabra clave, <\/strong>o bien podemos recurrir a su <\/span>categorizaci\u00f3n de v\u00eddeos,<\/strong> donde podemos encontrar las b\u00e1sicas como animales, naturaleza o arte, o bien otras m\u00e1s interesantes por el <\/span>formato del v\u00eddeo<\/strong> como v\u00eddeos grabados con drones, v\u00eddeos para fondos, v\u00eddeos a c\u00e1mara lenta, etc.<\/span><\/p>\n

Pexels<\/h3>\n

A trav\u00e9s de este <\/span>banco de v\u00eddeos gratis <\/strong>podemos descargar <\/span>v\u00eddeos de alta resoluci\u00f3n <\/strong>sin tener que registrarnos siquiera. Esta colecci\u00f3n de v\u00eddeos est\u00e1 constantemente en aumento ya que son los propios usuarios de la comunidad de Pexels los que suben sus v\u00eddeos para que sean utilizados. No tiene una categorizaci\u00f3n muy definida, pero <\/span>con el buscador podemos encontrar lo que queremos f\u00e1cilmente.<\/strong><\/p>\n

Pixabay<\/strong><\/h3>\n

Esta p\u00e1gina es conocida por ser un banco gratuito de im\u00e1genes, aunque podemos asegurar que tambi\u00e9n es un <\/span>banco de v\u00eddeos gratis de alta resoluci\u00f3n <\/strong>muy bueno. Su dise\u00f1o y funcionamiento es muy similar al de Pexels, pero al hacer nuestra <\/span>b\u00fasqueda podemos aplicar filtros<\/strong> para afinarla como: efectos del v\u00eddeo, resoluci\u00f3n, categor\u00eda tem\u00e1tica, etc.<\/span><\/p>\n

iStockphoto<\/h3>\n

Si buscamos un <\/span>banco de v\u00eddeos de alta resoluci\u00f3n<\/strong> de pago,<\/span> iStockphoto<\/strong> es una gran opci\u00f3n. Podemos elegir entre m\u00e1s de un mill\u00f3n de v\u00eddeos en HD y 4K, desde 24\u20ac.<\/span><\/p>\n

Si no nos convence ninguno de los anteriores, podemos probar con alg\u00fan otro <\/span>banco de v\u00eddeos libres de derechos<\/strong> como <\/span>Dareful<\/strong>, <\/span>Videvo<\/strong>, <\/span>Coverr<\/strong> o <\/span>Distill.<\/strong> O bien, si queremos asegurarnos de la calidad de los v\u00eddeos y de la gesti\u00f3n de derechos, podemos optar por otros de pago como <\/span>Shutterstock<\/strong> o <\/span>Videohive.<\/strong><\/p>\n

Hay muchos <\/span>bancos de v\u00eddeos gratis<\/strong> y de pago donde escoger. Elijamos el que elijamos, lo importante es la funci\u00f3n que va a tener en nuestras <\/span>campa\u00f1as de email marketing,<\/strong> logrando captar la atenci\u00f3n de los usuarios y atraer visitas a nuestro sitio web.<\/span><\/p>\n

Conclusiones<\/h2>\n

Incluir este tipo de contenido multimedia en tu estrategia de email marketing<\/a> puede aumentar la interacci\u00f3n de los usuarios y los resultados de tus campa\u00f1as. Por ello, te recomendamos encarecidamente que trates de incluir este contenido en tus emails.<\/p>","protected":false},"excerpt":{"rendered":"

\u00bfHas pensado en utilizar v\u00eddeos en tus campa\u00f1as de email marketing pero no sabes c\u00f3mo empezar? Te contamos la importancia de incluir este elemento multimedia en tus newsletters y qu\u00e9 bancos de v\u00eddeo elegir, tanto gratis como de pago. La importancia de los v\u00eddeos en campa\u00f1as de email marketing En la actualidad, los usuarios est\u00e1n sobresaturados con […]<\/p>\n","protected":false},"author":22,"featured_media":10769,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1634],"tags":[],"class_list":["post-10770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-avanzado"],"yoast_head":"\n5 bancos de v\u00eddeo para tus campa\u00f1as de email marketing<\/title>\n<meta name=\"description\" content=\"Te recomendamos 5 bancos de video que puedes utilizar para encontrar material audiovisual para tus campa\u00f1as de email marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/bancos-de-video-para-email-marketing\/\" \/>\n<meta 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