{"id":10714,"date":"2025-11-26T10:53:00","date_gmt":"2025-11-26T09:53:00","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=10714"},"modified":"2026-04-08T11:42:16","modified_gmt":"2026-04-08T09:42:16","slug":"cyber-monday-email-marketing","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/cyber-monday-email-marketing\/","title":{"rendered":"Cyber Monday: C\u00f3mo aprovecharlo con email marketing"},"content":{"rendered":"<h2>\u00bfQu\u00e9 es el Cyber Monday?<\/h2>\n<p>El Cyber Monday o &#8220;ciberlunes&#8221; <strong>es el lunes siguiente a la celebraci\u00f3n de acci\u00f3n de gracias.<\/strong> Coincide, tambi\u00e9n, con ser el <strong>lunes exactamente posterior al <a href=\"https:\/\/acumbamail.com\/blog\/black-friday-email-marketing-guia\/\">Black Friday<\/a>. <\/strong>Al igual que este \u00faltimo, se trata de una fecha que en los \u00faltimos a\u00f1os ha ganado gran popularidad, <strong>convirti\u00e9ndose en uno de los d\u00edas m\u00e1s se\u00f1alados del a\u00f1o en el <a href=\"https:\/\/acumbamail.com\/blog\/calendario-de-marketing\/\">calendario de marketing<\/a><\/strong> de la mayor\u00eda de negocios y empresas.<\/p>\n<p>Se trata de un d\u00eda importante, ya que se producen muchas compras, especialmente online, y <strong>se utiliza para alargar la inercia del viernes negro durante todo el fin de semana,<\/strong> incluyendo este lunes.<\/p>\n<p>Aunque empez\u00f3 en el a\u00f1o 2005 como una pr\u00e1ctica de tiendas especializadas en tecnolog\u00eda, con el tiempo se ha ido popularizando hasta ser una extensi\u00f3n del Black Friday y <strong>pr\u00e1cticamente todos los negocios lo aprovechan para lanzar ofertas y promociones especiales,<\/strong> poniendo el punto final a la Black Week.<\/p>\n\n<h2>Importancia del Cyber Monday<\/h2>\n<p>Para entender la importancia de esta fecha, os compartimos algunas cifras:<\/p>\n<p>El lunes 6 de noviembre de 2023 se enviaron desde Acumbamail<strong> 5.376.794<\/strong> emails, mientras que tres semanas despu\u00e9s, durante el Cyber Monday del a\u00f1o pasado, el 27 de noviembre de 2023, se enviaron <strong>15.027.753.<\/strong><\/p>\n<p>En Estados Unidos, <strong>el Cyber Monday de 2023 fue el d\u00eda que m\u00e1s ventas se han realizado hasta la fecha<\/strong>, produciendo ganancias de hasta<strong> 10.800 millones de d\u00f3lares<\/strong> seg\u00fan el portal RetailMeNot. Es habitual que el Cyber Monday supere en ventas al Black Friday, ya que habitualmente los descuentos m\u00e1s jugosos se reservan para el final, y muchos consumidores B2C suelen realizar sus compras durante el fin de semana o el mismo lunes cibern\u00e9tico.<\/p>\n<p>Lo vemos si comparamos los 10.800 millones de d\u00f3lares en ventas durante el Cyber Monday con los 9000 millones de d\u00f3lares durante el Black Friday del a\u00f1o pasado.<\/p>\n<h2>Tipos de campa\u00f1as para el Cyber Monday<\/h2>\n<p>Puedes enviar diversos tipos de campa\u00f1a durante el Cyber Monday. Estas son <strong>algunas de las m\u00e1s habituales y efectivas:<\/strong><\/p>\n<h3>\u00daltimo minuto<\/h3>\n<p>Genera urgencia enviando ofertas con una pr\u00f3xima fecha de caducidad. Incluir una cuenta atr\u00e1s es una buena idea para incitar a la compra.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"1693\" class=\"alignnone size-full wp-image-10726\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-last-mitue-email.png\" alt=\"cyber monday ultimo minuto\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-last-mitue-email.png 670w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-last-mitue-email-250x632.png 250w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-last-mitue-email-608x1536.png 608w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-last-mitue-email-120x303.png 120w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/p>\n<h3>Env\u00edo gratis<\/h3>\n<p>Ofrecer env\u00edo gratis en estas fechas se\u00f1aladas puede aumentar considerablemente el ratio de conversi\u00f3n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"1016\" class=\"alignnone size-full wp-image-10727\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-free-shipping.jpg\" alt=\"Cyber Monday plantilla\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-free-shipping.jpg 564w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-free-shipping-250x450.jpg 250w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-free-shipping-120x216.jpg 120w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/p>\n<h3>Regalo exclusivo<\/h3>\n<p>Puedes ofrecer un regalo exclusivo a aquellos que cumplan alg\u00fan requisito.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1341\" class=\"alignnone size-full wp-image-10728\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-gift.png\" alt=\"ccyber monday email regalo\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-gift.png 680w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-gift-250x493.png 250w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-gift-120x237.png 120w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<h3>Recompensa a clientes leales<\/h3>\n<p>Puedes generar ofertas exclusivas para premiar la fidelidad de ciertos clientes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"321\" class=\"alignnone size-full wp-image-10729\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-loyalty.png\" alt=\"cyber monday clientes fieles\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-loyalty.png 276w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-loyalty-250x291.png 250w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/cyber-monday-loyalty-120x140.png 120w\" sizes=\"auto, (max-width: 276px) 100vw, 276px\" \/><\/p>\n<h3>Presenta nuevos productos<\/h3>\n<p>Una fecha esperada como esta puede ser una buena oportunidad de presentar alg\u00fan nuevo producto o servicio.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1426\" class=\"alignnone size-full wp-image-10731\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/new-product.gif\" alt=\"cyber monday producto nuevo\" \/><\/p>\n<h2>Trucos y consejos<\/h2>\n<p>A continuaci\u00f3n vamos a explicarte algunos <strong>trucos y buenas pr\u00e1cticas<\/strong> que puedes utilizar con el fin de conseguir mejores resultados con tus campa\u00f1as de esta fecha.<\/p>\n<h3>Genera urgencia<\/h3>\n<p>Estas fechas se\u00f1aladas son perfectas para acelerar los procesos de compra. Se trata de<strong> incitar al cliente a consumir r\u00e1pido, sin pens\u00e1rselo mucho.<\/strong> De ah\u00ed el uso de descuentos y ofertas especiales. Intenta que, cuando vea una oferta, quiera aceptarla al momento, sin alargar el proceso de decisi\u00f3n.<\/p>\n<h3>Aprovecha el fin de semana<\/h3>\n<p><strong>Trata de &#8220;calentar&#8221; a tus suscriptores a lo largo del fin de semana, anticipando tus promociones del lunes.<\/strong> De este modo, adem\u00e1s, evitar\u00e1s entrar en sus bandejas durante un d\u00eda en el que recibir\u00e1n much\u00edsimos emails.<\/p>\n<h3>Cuida el dise\u00f1o<\/h3>\n<p>El dise\u00f1o del email siempre es importante en cualquier campa\u00f1a, aunque esta contenga un gran descuento o una buena promoci\u00f3n. Es necesario que sea<strong><em> responsive<\/em> para que pueda visualizarse en cualquier dispositivo, y que te asegures de que todos los clientes de correo y navegadores lo renderizan adecuadamente.<\/strong> Nuestra recomendaci\u00f3n es utilizar y personalizar algunas de nuestras <a href=\"https:\/\/acumbamail.com\/plantillas-email-marketing\/\" rel=\"nofollow\">plantillas para email<\/a> que te garantizan todas estas caracter\u00edsticas.<\/p>\n<h3>Segmenta la lista<\/h3>\n<p>Segmentar la lista de suscriptores en lugar de enviar las campa\u00f1as a todos ellos es una buena pr\u00e1ctica en el email marketing. <strong>Si divides tu lista y env\u00edas la oferta a aquellos que puedan estar realmente interesados en ella, tu env\u00edo ser\u00e1 mucho m\u00e1s eficaz.<\/strong><\/p>\n<h3>Convence a los indecisos<\/h3>\n<p>Quiz\u00e1 haya algunos suscriptores que no hayan utilizado tus promociones del Black Friday. Esta es una oportunidad m\u00e1s para acabar convenci\u00e9ndolos.<\/p>\n<h3>Piensa bien el asunto<\/h3>\n<p>El asunto es la parte del email que ver\u00e1 la mayor\u00eda de los receptores, y ser\u00e1 lo que incite la decisi\u00f3n de abrirlo o no. <strong>Deber\u00e1s utilizarlo como gancho pero sin caer en el <\/strong><strong><em>clickbait<\/em>.<\/strong>\u00a0<a href=\"https:\/\/acumbamail.com\/blog\/asunto-de-email-guia\/\">Puedes leer nuestro art\u00edculo sobre c\u00f3mo escribir un buen asunto de email para saber m\u00e1s<\/a>.<\/p>\n<h3>Env\u00eda una buena oferta<\/h3>\n<p>No env\u00edes una campa\u00f1a de Cyber Monday\u00a0 por &#8220;cubrir el expediente&#8221;. <strong>Prepara una oferta o promoci\u00f3n que realmente merezca la pena<\/strong> para tus suscriptores.<\/p>\n<h3>Convi\u00e9rtelo en el final de una serie<\/h3>\n<p>No lo plantees como una campa\u00f1a aislada, si no como <strong>el colof\u00f3n de una serie de env\u00edos con motivo de la semana del Black Friday.<\/strong><\/p>\n<h3>Dale un toque de originalidad<\/h3>\n<p>Ten en cuenta que son d\u00edas de mucha actividad, y tus suscriptores recibir\u00e1n muchos m\u00e1s correos aparte de los tuyos. <strong>Trata de ser original para que merezca la pena que inviertan su tiempo<\/strong> en lo que tienes que contarles.<\/p>\n<h3>Anticipa la Navidad<\/h3>\n<p>Recuerda que a la vuelta de la esquina hay otra fecha importante, la Navidad, y la oferta que les env\u00edas <strong>puede ser una buena oportunidad para ir prepar\u00e1ndose para ella.<\/strong><\/p>\n<h2>6 plantillas gratuitas de email para Cyber Monday<\/h2>\n<p>En Acumbamail dispones de una selecci\u00f3n de <a href=\"https:\/\/acumbamail.com\/plantillas-email-marketing\/\"><strong>m\u00e1s de 850 plantillas de email<\/strong><\/a> f\u00e1cilmente personalizables y con la posibilidad de a\u00f1adir elementos interactivos como im\u00e1genes, v\u00eddeos, botones, cuentas atr\u00e1s&#8230; Con un HTML correcto (pero sin tener que saber de c\u00f3digo).<\/p>\n<p>Aqu\u00ed te dejamos una<strong> selecci\u00f3n de nuestras plantillas para Cyber Monday<\/strong>. Si te gusta alguna, basta con que hagas clic en ella y podr\u00e1s empezar a editarla inmediatamente y enviarla, totalmente gratis.<\/p>\n<h3>Plantilla \u00faltimas horas del Cyber Monday<\/h3>\n<p><a href=\"https:\/\/acumbamail.com\/plantillas-email-marketing\/6896376\/\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20061\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-1.jpg\" alt=\"plantilla de email gratuita para cyber monday\" width=\"1472\" height=\"973\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-1.jpg 1472w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-1-300x198.jpg 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-1-1024x677.jpg 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-1-150x99.jpg 150w\" sizes=\"auto, (max-width: 1472px) 100vw, 1472px\" \/><\/a><\/p>\n<h3>Plantilla de ofertas de producto para Cyber Monday<\/h3>\n<p><a href=\"https:\/\/acumbamail.com\/plantillas-email-marketing\/6440442\/\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20062 size-full\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-2.jpg\" alt=\"plantilla de email ofertas cyber monday\" width=\"1472\" height=\"973\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-2.jpg 1472w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-2-300x198.jpg 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-2-1024x677.jpg 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-2-150x99.jpg 150w\" sizes=\"auto, (max-width: 1472px) 100vw, 1472px\" \/><\/a><\/p>\n<h3>Plantilla de ofertas de Cyber Monday<\/h3>\n<p><a href=\"https:\/\/acumbamail.com\/plantillas-email-marketing\/6896005\/\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20060 size-full\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-3.jpg\" alt=\"plantilla de email morada ofertas cyber monday\" width=\"1472\" height=\"973\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-3.jpg 1472w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-3-300x198.jpg 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-3-1024x677.jpg 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-3-150x99.jpg 150w\" sizes=\"auto, (max-width: 1472px) 100vw, 1472px\" \/><\/a><\/p>\n<h3>Plantilla de ofertas en negro y morado para Cyber Monday<\/h3>\n<p><a href=\"https:\/\/acumbamail.com\/plantillas-email-marketing\/6896412\/\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20059\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-4.jpg\" alt=\"Plantilla Cyber Monday\" width=\"1472\" height=\"973\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-4.jpg 1472w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-4-300x198.jpg 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-4-1024x677.jpg 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-4-150x99.jpg 150w\" sizes=\"auto, (max-width: 1472px) 100vw, 1472px\" \/><\/a><\/p>\n<h3>Plantilla de ofertas de Cyber Monday minimalista<\/h3>\n<p><a href=\"https:\/\/acumbamail.com\/plantillas-email-marketing\/6440343\/\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20058\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-5.jpg\" alt=\"Cyber Monday ofertas\" width=\"1472\" height=\"973\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-5.jpg 1472w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-5-300x198.jpg 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-5-1024x677.jpg 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-5-150x99.jpg 150w\" sizes=\"auto, (max-width: 1472px) 100vw, 1472px\" \/><\/a><\/p>\n<h3>Plantilla de Cyber Monday con cabecera con efecto glitch<\/h3>\n<p><a href=\"https:\/\/acumbamail.com\/plantillas-email-marketing\/6440317\/\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20057\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-6.jpg\" alt=\"Cyber monday template\" width=\"1472\" height=\"973\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-6.jpg 1472w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-6-300x198.jpg 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-6-1024x677.jpg 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2019\/11\/fondo-plantillas-blog-Cyber-Monday-6-150x99.jpg 150w\" sizes=\"auto, (max-width: 1472px) 100vw, 1472px\" \/><\/a><\/p>\n<h2>Conclusi\u00f3n<\/h2>\n<p>Como ves, el Cyber Monday es una fecha que debes marcar en rojo en el calendario. <strong>Ya que planificas tu estrategia para el Black Friday no te olvides de alargar esta inercia hasta el siguiente lunes,<\/strong> lo que puede aumentar tus resultados de manera considerable.<\/p>\n<p>Si necesitas ayuda con tus campa\u00f1as del Cyber Monday, cont\u00e1ctanos en <a href=\"mailto:soporte@acumbamail.com\">soporte@acumbamail.com<\/a> y te responderemos lo antes posible.<\/p>\n<p><a href=\"https:\/\/acumbamail.com\/register\/\" rel=\"nofollow\">Reg\u00edstrate gratis en Acumbamail<\/a> y haz 2.000 env\u00edos al mes gratis para toda la vida.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el Cyber Monday? El Cyber Monday o &#8220;ciberlunes&#8221; es el lunes siguiente a la celebraci\u00f3n de acci\u00f3n de gracias. Coincide, tambi\u00e9n, con ser el lunes exactamente posterior al Black Friday. Al igual que este \u00faltimo, se trata de una fecha que en los \u00faltimos a\u00f1os ha ganado gran popularidad, convirti\u00e9ndose en uno de [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":28003,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1633],"tags":[],"class_list":["post-10714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-primeros-pasos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cyber Monday: C\u00f3mo aprovecharlo con email marketing<\/title>\n<meta name=\"description\" content=\"Aprovecha al m\u00e1ximo el Cyber Monday y alarga la inercia del Black Friday mediante efectivas campa\u00f1as de email marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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