{"id":10671,"date":"2019-11-08T09:53:56","date_gmt":"2019-11-08T08:53:56","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=10671"},"modified":"2022-08-07T17:29:04","modified_gmt":"2022-08-07T15:29:04","slug":"noreply-por-que-no-debes-usarlo","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/noreply-por-que-no-debes-usarlo\/","title":{"rendered":"Noreply: por qu\u00e9 no debes usarlo en email marketing"},"content":{"rendered":"

\u00bfEst\u00e1s familiarizado con el no-reply<\/strong> o noreply en email marketing<\/a><\/strong>? Te vamos a explicar qu\u00e9 son las direcciones noreply<\/strong> y por qu\u00e9 no son las m\u00e1s adecuadas a la hora de enviar correos electr\u00f3nicos o newsletters a tus suscriptores.<\/p>\n\n

Hemos hablado de ello en otros post como nuestra gu\u00eda completa de email marketing<\/a>, pero hoy queremos profundizar un poco m\u00e1s para explicarte qu\u00e9 son y por qu\u00e9 no es buena idea que las utilices.<\/p>\n

\"direcciones<\/p>\n

Qu\u00e9 son las direcciones noreply<\/h2>\n

Seguro que alguna vez has recibido una newsletter de una direcci\u00f3n similar a esta \u201cno-reply@dominio.com\u201d. Pues eso precisamente es una direcci\u00f3n noreply<\/strong> pero, \u00bfqu\u00e9 significa esto exactamente?<\/p>\n

La mayor\u00eda de empresas siente que es muy dif\u00edcil gestionar las respuestas a los correos electr\u00f3nicos<\/strong> que se env\u00edan de forma masiva como los emails transaccionales o las newsletters. Por ello, deciden enviar dichos correos mediante una direcci\u00f3n no-reply.<\/strong><\/p>\n

Al hacer esto, los suscriptores que reciben tus correos pueden responderte, pero esa respuesta no ir\u00e1 a ninguna parte. As\u00ed es, cuando utilizas direcciones noreply en el email<\/strong> es como decirles a tus usuarios \u201cpuedes responderme, pero no te voy a hacer caso\u201d, ya que esa respuesta no es recibida por ti.<\/p>\n

Podemos decir, por tanto, que el noreply en el email marketing sirve para evitar recibir respuesta de los emails que se env\u00edan a los usuarios.<\/strong><\/p>\n

Por qu\u00e9 no debes utilizar direcciones noreply en email marketing<\/h2>\n

Ahora que ya sabes qu\u00e9 es noreply,<\/strong> seguramente habr\u00e1s empezado a deducir los efectos negativos<\/strong> de hacer uso de direcciones de este tipo:<\/p>\n

Problemas con la entregabilidad<\/h3>\n

En ocasiones, las cuentas de email de los receptores tienen determinados filtros de antispam y configuraciones varias de seguridad que hacen que tu email con direcci\u00f3n no-reply vaya directamente a la bandeja de spam o correo no deseado. Esto puede desembocar tambi\u00e9n en un problema de reputaci\u00f3n a nivel de email marketing, haciendo que el resto de tus correos tiendan a acabar tambi\u00e9n en la bandeja de spam de todos los usuarios.<\/p>\n

Falta de credibilidad<\/strong><\/h3>\n

Los usuarios, al saber que si responden su mensaje no va a llegar a ninguna parte, es muy probable que se sientan frustrados si no conocen otra v\u00eda para comunicarse con la empresa. Esto genera una sensaci\u00f3n de desconfianza en los usuarios y puede haber muchas quejas por su parte.<\/p>\n

Reducen las transacciones<\/strong><\/h3>\n

Al ser estos correos tan impersonales y sobre los que no se puede ofrecer una respuesta, lo m\u00e1s probable es que los usuarios no muestren inter\u00e9s sobre tus emails ya que los detectar\u00e1n como simple publicidad y no como algo personalizado para ellos.<\/p>\n

\u00bfQu\u00e9 alternativa existe a las direcciones no-reply?<\/h2>\n

Como alternativa, ser\u00eda ideal ofrecer una direcci\u00f3n de correo que permita respuestas, y que adem\u00e1s sea personal,<\/strong> incluyendo el nombre de la persona. Por ejemplo, \u201cLaura Garc\u00eda, laura@dominio.com\u201d. En caso de que resulte imposible ofrecer una direcci\u00f3n as\u00ed, puedes poner v\u00edas alternativas de contacto<\/strong> en tus emails, ya sea otra direcci\u00f3n de correo, tel\u00e9fonos, formularios, etc.<\/p>\n

En definitiva, es recomendable no utilizar emails de noreply <\/strong>para tu empresa por todos los motivos vistos. Mantener comunicaci\u00f3n con tus suscriptores siempre es esencial, si los escuchas y les respondes, generar\u00e1s con ellos una relaci\u00f3n m\u00e1s cercana, personal y por tanto, surgir\u00e1 una mayor confianza a la hora de realizar transacciones.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfEst\u00e1s familiarizado con el no-reply o noreply en email marketing? Te vamos a explicar qu\u00e9 son las direcciones noreply y por qu\u00e9 no son las m\u00e1s adecuadas a la hora de enviar correos electr\u00f3nicos o newsletters a tus suscriptores. Hemos hablado de ello en otros post como nuestra gu\u00eda completa de email marketing, pero hoy […]<\/p>\n","protected":false},"author":22,"featured_media":17320,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1633],"tags":[],"class_list":["post-10671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-primeros-pasos"],"yoast_head":"\nNoreply: por qu\u00e9 no debes usarlo en email marketing<\/title>\n<meta name=\"description\" content=\"Las direcciones noreply son muy habituales en el mundo del email marketing. 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