{"id":10498,"date":"2019-10-10T12:30:55","date_gmt":"2019-10-10T10:30:55","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=10498"},"modified":"2022-07-26T15:10:17","modified_gmt":"2022-07-26T13:10:17","slug":"marketing-directo","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/marketing-directo\/","title":{"rendered":"Marketing directo, qu\u00e9 es y qu\u00e9 ventajas nos ofrece"},"content":{"rendered":"<p>\u00bfQuieres saber <strong>qu\u00e9 es el marketing directo<\/strong> y de qu\u00e9 tipos hay? Aqu\u00ed te contaremos en qu\u00e9 consiste, sus tipos y te daremos algunos consejos para dise\u00f1ar una buena estrategia.<\/p>\n<h2><strong>Qu\u00e9 es el marketing directo<\/strong><\/h2>\n<p>Es un tipo de campa\u00f1a de marketing que consiste en <strong>comunicarnos directamente con nuestros clientes<\/strong> finales con el objetivo de <strong>lograr una acci\u00f3n concreta<\/strong> por su parte. Habitualmente, esta acci\u00f3n suele ser la compra de tus productos o servicios.<\/p>\n<h2><strong>Tipos de marketing directo<\/strong><\/h2>\n<p>Existen diversos canales a trav\u00e9s de los cuales puedes llevar a cabo tus <strong>acciones de marketing directo.<\/strong> Estos canales <strong>pueden clasificarse en dos tipos<\/strong> seg\u00fan su naturaleza: <strong>digitales<\/strong> y <strong>no digitales.<\/strong> Los canales no digitales m\u00e1s utilizados en marketing directo son:<\/p>\n<ul>\n<li>Correo postal<\/li>\n<li>Buzoneo<\/li>\n<li>Telemarketing<\/li>\n<\/ul>\n<p>En este art\u00edculo nos centraremos en los <strong>canales de marketing directo digitales,<\/strong> ya que suelen tener unos menores costes y un mayor potencial para atraer a los usuarios que queremos al permitirnos personalizar m\u00e1s la campa\u00f1a. Te vamos a mostrar algunas <strong>acciones de marketing directo<\/strong> digitales m\u00e1s usadas.<\/p>\n<h3><strong>Email<\/strong><\/h3>\n<p>El <strong><a href=\"https:\/\/acumbamail.com\/email-marketing\/\">email marketing<\/a><\/strong> consiste en <strong>comunicarse con un usuario a trav\u00e9s de correo electr\u00f3nico,<\/strong> ofreci\u00e9ndole contenido de calidad con el objetivo de convertirlo en tu cliente.<\/p>\n<p>Algunas de las ventajas que te dar\u00e1 realizar acciones de email marketing son:<\/p>\n<ul>\n<li>Canal bastante econ\u00f3mico.<\/li>\n<li>Facilidad para adaptar el mensaje seg\u00fan el tipo de cliente.<\/li>\n<li>Audiencia interesada en tus productos.<\/li>\n<li>Resultados f\u00e1ciles de medir.<\/li>\n<\/ul>\n<h3><strong>Banner<\/strong><\/h3>\n<p>Consiste en poner un <strong>anuncio en una p\u00e1gina web vinculado hacia tu p\u00e1gina.<\/strong> Esto se suele hacer <strong>mediante plataformas de anuncios como Google Ads,<\/strong> donde podr\u00e1s crear una campa\u00f1a que muestre tu banner en p\u00e1ginas web que contengan anuncios de Google Adsense.<\/p>\n<p>Algunas de las principales ventajas que aportan los banners como acci\u00f3n de marketing directo son:<\/p>\n<ul>\n<li>Mucha visibilidad de tu campa\u00f1a.<\/li>\n<li>Precio m\u00e1s econ\u00f3mico que la publicidad convencional.<\/li>\n<li>Control total sobre el impacto de tu campa\u00f1a.<\/li>\n<li>F\u00e1cil medici\u00f3n de los resultados.<\/li>\n<\/ul>\n<h3><strong>SMS<\/strong><\/h3>\n<p>Los <strong>SMS<\/strong> son otro de los canales m\u00e1s utilizados para las campa\u00f1as de marketing directo, conocidas como <strong><a href=\"https:\/\/acumbamail.com\/sms-marketing\/\">SMS marketing<\/a>.<\/strong> Consisten en establecer un <strong>contacto directo con el cliente a trav\u00e9s de <a href=\"https:\/\/acumbamail.com\/blog\/sms-marketing-motivos-para-utilizarlo\/\">mensajes de texto personalizados en su tel\u00e9fono m\u00f3vil<\/a>.<\/strong><\/p>\n<p><strong>Las principales ventajas que obtendr\u00e1s con una campa\u00f1a de SMS marketing son:<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/p>\n<ul>\n<li>Canal publicitario poco saturado.<\/li>\n<li>Personalizaci\u00f3n del mensaje seg\u00fan el cliente.<\/li>\n<li>Sensaci\u00f3n de cercan\u00eda.<\/li>\n<li>Gran cobertura, ya que el mensaje llegar\u00e1 al cliente aunque no tenga internet.<\/li>\n<\/ul>\n<h2><strong>Consejos para mejorar la estrategia de marketing directo<\/strong><\/h2>\n<p>Para conseguir mejores resultados en tus campa\u00f1as de marketing directo, puedes seguir estos consejos:<\/p>\n<h3><strong>Dir\u00edgete al p\u00fablico correcto<\/strong><\/h3>\n<p>Es importante que tengas claro cu\u00e1l es <strong>el tipo de cliente perfecto para tu producto. <\/strong>Una vez tengas identificado cu\u00e1l es tu p\u00fablico objetivo, es importante <strong>segmentarlo, <\/strong>dividi\u00e9ndolo seg\u00fan caracter\u00edsticas comunes y <strong>adaptar el contenido<\/strong> a estas caracter\u00edsticas.<\/p>\n<h3><strong>No satures al cliente<\/strong><\/h3>\n<p>Hay que <strong>evitar sobrecargar al cliente<\/strong> con tus contenidos, por ejemplo, una simple imagen, una frase y un link ser\u00eda m\u00e1s que suficiente. Tambi\u00e9n hay que tener en cuenta la frecuencia de los mensajes enviados, ya que esto puede generar una <strong>reacci\u00f3n de rechazo<\/strong> en los clientes potenciales.<\/p>\n<h3><strong>S\u00e9 original<\/strong><\/h3>\n<p>Enviar siempre el mismo mensaje o <strong>repetir constantemente contenidos<\/strong> mon\u00f3tonos pueden llegar a <strong>aburrir a tu cliente objetivo.<\/strong> Tendr\u00e1s que ser original y tener cada comunicaci\u00f3n con clientes potenciales de una manera distinta.<\/p>\n<p>En definitiva, el marketing directo es una buena forma de llegar a los clientes y p\u00fablico potencial de una forma m\u00e1s personalizada. Si escoges las <strong>acciones de marketing directo<\/strong> adecuadas para tu marca, conseguir\u00e1s tener una mayor conversi\u00f3n.<\/p>\n<p>Empieza a incluir el <a href=\"https:\/\/acumbamail.com\/mailing-masivo\/\">mailing masivo<\/a>, uno de los canales m\u00e1s eficientes para hacer marketing, <a rel=\"nofollow\" href=\"https:\/\/acumbamail.com\/register\/\">registr\u00e1ndote gratis en Acumbamail.<\/a><\/p>\n<p><\/strong><strong><\/strong><strong><\/strong><strong><\/strong><strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres saber qu\u00e9 es el marketing directo y de qu\u00e9 tipos hay? Aqu\u00ed te contaremos en qu\u00e9 consiste, sus tipos y te daremos algunos consejos para dise\u00f1ar una buena estrategia. Qu\u00e9 es el marketing directo Es un tipo de campa\u00f1a de marketing que consiste en comunicarnos directamente con nuestros clientes finales con el objetivo de [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":10497,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-10498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing directo, qu\u00e9 es y qu\u00e9 ventajas nos ofrece<\/title>\n<meta name=\"description\" content=\"Aprende lo que es el marketing directo, sus ventajas y c\u00f3mo aplicarlo en tu estrategia para aumentar tu volumen de negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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